Consumers affection analysis of chocolate product using Kansei Engineering

Abstract

Research on consumer affection is done to chocolate bar product. Every consumer has different comments on a product depending on the taste experience they once had, known as Kansei words. In this research, consumer’s Kansei was captured through interviews and social media, also identified by consumer temperament type using Temperament application. The results showed that more complete of consumer affection, detail and technical to become design elements, obtained through interviews while the use of social media is able to reach more comprehensive respondent. Temperament types need to be considered in product design to be more suitable with the wishes of consumers.