“…As this technique has no right or wrong answers, respondents evoke their spontaneous thoughts, feelings, and attitudes, which is crucial to identify a subject's actual state, overcoming the limitations of predefined questionnaires (Gero et al, 2020 ). The FWA has contributed with relevant information regarding the consumers' perceptions and attitudes toward functional foods (Rojas‐Rivas, Espinoza‐Ortega, Martínez‐García, Moctezuma‐Pérez, & Thomé‐Ortiz, 2018 ), herbal infusions (Rocha, Moura, & Cunha, 2020 ), wine (Celhay & Remaud, 2018 ), fermented milk (Pinto et al, 2018 ), maize tortilla (Sánchez‐Vega, Espinoza‐Ortega, Thomé‐Ortiz, & Moctezuma‐Pérez, 2020 ), fish as a meal by Brazilians (Viana et al, 2021 ) and the overall COVID‐19 pandemic scenario (Melo et al, 2021 ). In this context, the present study aimed to investigate how the COVID‐19 infection through food is perceived by Brazilian consumers using the FWA and exploring different socioeconomic and demographic characteristics.…”