Consumers' attitude on locally madetextiles and its impact on job creation: The Nigerian experience

Adetayo, J.O.; Agelebe, Ibiwunmi Bosede; Bankole, Rebecca Folake

doi:10.5937/ekonomika1702015a

Cited by 3 publications

(2 citation statements)

References 2 publications

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“…Numerous studies that examined the link between attitude and purchasing intention concluded that attitude is a critical factor in predicting consumers' purchasing intentions [45,46]. Purchase intention and attitude are favorably and directly correlated [17,47]. Attitude does not always have a signifcant efect on purchasing intention because various situational factors might infuence actual purchase decisions [48,49].…”

Section: Determinants Of Purchasing Intention Towards Localmentioning

confidence: 99%

“…Consequently, this study intended to explore the determinants of Ethiopian consumers' purchasing behavior towards locally produced apparel products. Consumer behavior has been studied in "developed nations" [14][15][16] and other developing countries [17][18][19][20], but there are a limited number of studies and published papers regarding Ethiopian consumers' purchasing behavior towards apparel products during purchasing or use [21]. Te study incorporates product attributes and consumer ethnocentrism into the theory of planned behavior (TPB) model to examine their impact on consumers' purchasing intentions which are rarely studied in such a combination.…”

Section: Introductionmentioning

confidence: 99%

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Ethiopian Consumer’s Behavior towards Purchasing Locally Produced Apparel Products: An Extended Model of the Theory of Planned Behavior

Minbale,

Bizuneh,

Seife

et al. 2024

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Consumers in developing countries, particularly Africans, are strongly criticized for their unfavorable feeling about locally produced apparel products. With this concern, this paper explores the determinants of Ethiopian consumers’ purchasing behavior towards locally produced apparel products by using the extended theory of planned behavior (TPB) model. A self-administered questionnaire which consists of open and closed-ended questions was developed based on the literature. Cross-sectional data were collected from 478 Ethiopian consumers by following the convenience sampling technique and were analyzed by structural equation modeling with AMOS V.26.0. The ethnocentric tendency of Ethiopian consumers was found at a moderate level. The consumers had a very high purchasing intention towards locally produced apparel products but had a low actual purchasing behavior. The result also showed that Ethiopian consumers use price, garment fitness, comfort, and color as the most important attributes, while the country of origin and notions were found to be the moderate important attributes. Moreover, consumers’ attitude towards locally produced apparel products was found as the most influential factor, while perceived behavioral control and subjective norms were the least influential factors in affecting consumers’ purchasing intention. The study’s findings provide insight into domestic apparel consumption as well as the factors affecting consumer purchasing intentions and behavior in the Ethiopian context. The study incorporates product attributes and ethnocentrism into the TPB model to investigate their impact on consumer purchasing intentions which are rarely investigated together.

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Section: Determinants Of Purchasing Intention Towards Localmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Ethiopian Consumer’s Behavior towards Purchasing Locally Produced Apparel Products: An Extended Model of the Theory of Planned Behavior

Minbale,

Bizuneh,

Seife

et al. 2024

Complexity

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Decolonising vaccine production: Unpacking Ghanaians’ support for made-in-Africa vaccines

et al. 2023

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Factors affecting Ethiopian Consumers’ Attitudes towards Purchasing Locally Produced Apparel: An Empirical Study

Minbale,

Seife

2024

JCS

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: Currently, customers have an ever-expanding choice of purchase options owing to globalization, which leads to increased competition. Globalization and current marketing trends have made consumers more sensitive and challenging than ever. As consumers are the most important asset any business has, organizations must understand consumers’ behavior to maintain a strategic advantage in today's increased competition and globalized marketing. In this regard, this study aimed to assess the determinants of Ethiopian consumers' purchasing behavior in locally-produced apparel by using the Theory of Planned Behavior (TPB) model. Cross-sectional data from 539 consumers were collected using convenience sampling and analyzed using structural equation modeling. The structural equation model results showed that all variables had a positive and significant effect on the dependent variables, which means that all hypotheses are supported. The results also indicate that consumers' attitude toward locally produced apparel was the most influential determinant of their purchasing intention towards locally produced apparel, followed by perceived behavioral control and subjective norms. Further, consumers' purchasing intention is more influential in their purchasing behavior than perceived behavioral control. The findings of this study provide insight into domestic apparel consumption, as well as the factors affecting consumer purchasing intentions and behavior in the Ethiopian context. The results from the measurement and structural models offer key inputs for policymakers, marketers, manufacturers, and retailers.

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Consumers' attitude on locally madetextiles and its impact on job creation: The Nigerian experience

Abstract: This study examined consumers' attitude on Made-in-Nigeria textiles and its impact on Job creation in

Cited by 3 publications

References 2 publications

Ethiopian Consumer’s Behavior towards Purchasing Locally Produced Apparel Products: An Extended Model of the Theory of Planned Behavior

Ethiopian Consumer’s Behavior towards Purchasing Locally Produced Apparel Products: An Extended Model of the Theory of Planned Behavior

Decolonising vaccine production: Unpacking Ghanaians’ support for made-in-Africa vaccines

Factors affecting Ethiopian Consumers’ Attitudes towards Purchasing Locally Produced Apparel: An Empirical Study

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