Consumers’ Attitude towards the Sustainability of Different Food Categories

2021

Preprint

Background: Perceived benefit of and readiness to adopt sustainable healthy diets (SHDs) is under-investigated in low-resource countries. We assessed women’s perceived benefit of and readiness to adopt SHDs and their associated factors in Enugu Metropolis, Nigeria. Methods: A household cross-sectional survey of childbearing women (n = 450) was conducted in January and February 2021 using a questionnaire assessing food choice motives, perceived benefit, and readiness to adopt SHDs. Readiness to adopt SHDs was grouped into pre-contemplation and contemplation (PC/C), preparation and relapse (P/R), and action and maintenance (A/M). Results: About 79% and 60% of women have high perception and adopted SHDs respectively. Perceived benefit of SHD was associated with younger age (β = -0.20, ρ < 0.05), low education (β = -0.19, ρ < 0.05), and poor wealth quintile (β = -0.57, ρ < 0.001). PC/C was predicted by low perceived benefit (OR = 10.07, 95% CI: 4.78-21.22, ρ < 0.001), low education (OR = 2.51, 95% CI: 1.25-5.04, ρ = 0.010), and taste (OR = 3.96, 95% CI: 1.61-9.75, ρ = 0.003). PR was predicted by low perceived benefit (OR = 3.92, 95% CI: 1.99-7.73, ρ < 0.001), low education (OR = 1.82, 95% CI: 1.00-3.29, ρ = 0.049). A/M was related to younger age (OR = 0.48, 95% CI: 0.27-0.84, ρ = 0.010, PR), and health (OR = 0.14, 95% CI: 0.06-0.36, ρ < 0.001, PC/C) and (OR = 0.17, 95% CI: 0.08-0.35, ρ < 0.001, P/R). Conclusions: Adoption of SHDs need to improve in Enugu, Nigeria. We identified the factors that should inform dietary guidelines and campaigns to increase women's adoption of SHDs.

Section: Discussioncontrasting

confidence: 65%

“…Willingness to adopt a sustainable healthy diet was not associated with socio-demographic characteristics [36,49]. Conversely, females [39,49,50], young people [39,51], and high education [42,48,51] are more likely to adopt SHDs.…”

Section: Introductionmentioning

confidence: 99%

Women’s Perception of and Readiness to Adopt a Sustainable Healthy Diet: A Cross-sectional Survey in Enugu City, Nigeria

2021

Preprint

“…Willingness to adopt a healthy and sustainable diet was not associated with socio-demographic characteristics [41,52]. Conversely, females [44,52,53], young people [44,54], and high education [45,51,54] are more likely to adopt HSDs. In this study, we hypothesize that stating availability and health as food choice motives will predict high readiness to adopt HSD, while prioritizing taste, and cost will predict low readiness to adopt HSD.…”

Section: Introductionmentioning

confidence: 85%

Women’s Perception of and Readiness to Adopt A Healthy and Sustainable Diet: A Cross-Sectional Survey in Enugu City, Nigeria

2022

Preprint

Background: Perceived benefit of and readiness to adopt healthy and sustainable diets (HSDs) is under-investigated in low-resource countries. We assessed women’s perceived benefit of and readiness to adopt HSDs and their associated factors in Enugu Metropolis, Nigeria.Methods: A household cross-sectional survey of childbearing age women (n = 450) was conducted in January and February 2021 using a questionnaire assessing food choice motives, perceived benefit, and readiness to adopt HSDs. Readiness to adopt HSDs was grouped into pre-contemplation and contemplation (PC/C), preparation and relapse (P/R), and action and maintenance (A/M). Data were analysed using univariate and bivariate statistics and multinominal logistic regression. Statistical significance was set at alpha 0.05 level. Results: About 79% and 60% of women have high perception and adopted HSDs respectively. Perceived benefit of HSD was associated with younger age (β = -0.20, ρ < 0.05), low education (β = -0.19, ρ < 0.05), and poor wealth quintile (β = -0.57, ρ < 0.001). PC/C was predicted by low perceived benefit (OR = 10.07, 95% CI: 4.78-21.22, ρ < 0.001), low education (OR = 2.51, 95% CI: 1.25-5.04, ρ = 0.010), and prioritising taste as a food choice motive (OR = 3.96, 95% CI: 1.61-9.75, ρ = 0.003). PR was predicted by low perceived benefit (OR = 3.92, 95% CI: 1.99-7.73, ρ < 0.001), low education (OR = 1.82, 95% CI: 1.00-3.29, ρ = 0.049). A/M was related to younger age (OR = 0.48, 95% CI: 0.27-0.84, ρ = 0.010, PR), and stating health as a food choice motive (OR = 0.14, 95% CI: 0.06-0.36, ρ < 0.001, PC/C) and (OR = 0.17, 95% CI: 0.08-0.35, ρ < 0.001, P/R). The foregoing findings notwithstanding, significant differences exist in the predictive factors associated with perceived benefits of and readiness to adopt individual healthy and sustainable dietary behaviours.Conclusions: Readiness to adopt HSDs need to improve in Enugu, Nigeria. We identified the factors that should inform dietary guidelines and campaigns to increase women's readiness to adopt HSDs.

“…In this study, environmental concern was the fth important motivation for food choice. Evidence elsewhere suggests that the impact of food on the environment is poorly understood, and consumers have not yet internalised environmental sustainability [51]. Therefore, the interpretation of the environmental effects of food in Nigeria constitutes an area for future studies.…”

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Women’s Perception of and Readiness To Adopt a Sustainable Healthy Diet: A Cross-Sectional Survey in Enugu City, Nigeria

2021

Preprint

Background Perceived benefit of and readiness to adopt sustainable healthy diets (SHDs) is under-investigated in low-resource countries. We assessed women’s perceived benefit of and readiness to adopt SHDs and their associated factors in Enugu Metropolis, Nigeria. Methods A household cross-sectional survey of childbearing women (n = 450) was conducted in January and February 2021 using a questionnaire assessing food choice motives, perceived benefit, and readiness to adopt SHDs. Readiness to adopt SHDs was grouped into pre-contemplation and contemplation (PC/C), preparation and relapse (P/R), and action and maintenance (A/M). Results About 79% and 60% of women have high perception and adopted SHDs respectively. Perceived benefit of SHD was associated with younger age (β = -0.20, ρ < 0.05), low education (β = -0.19, ρ < 0.05), and poor wealth quintile (β = -0.57, ρ < 0.001). PC/C was predicted by low perceived benefit (OR = 10.07, 95% CI: 4.78-21.22, ρ < 0.001), low education (OR = 2.51, 95% CI: 1.25-5.04, ρ = 0.010), and taste (OR = 3.96, 95% CI: 1.61-9.75, ρ = 0.003). PR was predicted by low perceived benefit (OR = 3.92, 95% CI: 1.99-7.73, ρ < 0.001), low education (OR = 1.82, 95% CI: 1.00-3.29, ρ = 0.049). A/M was related to younger age (OR = 0.48, 95% CI: 0.27-0.84, ρ = 0.010, PR), and health (OR = 0.14, 95% CI: 0.06-0.36, ρ < 0.001, PC/C) and (OR = 0.17, 95% CI: 0.08-0.35, ρ < 0.001, P/R). Conclusions Adoption of SHDs need to improve in Enugu, Nigeria. We identified the factors that should inform dietary guidelines and campaigns to increase women's adoption of SHDs.