Consumers’ Choice Behaviour Toward Green Clothing

Bielawska, Karolina; Grębosz-Krawczyk, Magdalena

doi:10.35808/ersj/2124

Cited by 15 publications

(20 citation statements)

References 72 publications

(125 reference statements)

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“…These offcut pieces are being upcycled to create new materials for products and for store design (Kering Group, 2020a, 2020b). Indeed, the development of textile recycling is one of the ways to reduce resources consumption and pollution to the environment (Bielawska and Grębosz-Krawczyk, 2021; Jha and Veeramani, 2021; Levänen, 2021).…”

Section: Resultsmentioning

confidence: 99%

“…A single closed-loop supply chain can be reconfigured as a multi-loop system so that while materials can be reused and recycle, products from previous life cycle can be reintroduced into the market as values (D'Adamo and Lupi, 2021;Gonc ¸alves and Silva, 2021;Leva ¨nen et al, 2021). Several studies revealed positive attitudes from the consumer's perspective towards circular fashion (Bielawska and Gre ˛bosz-Krawczyk, 2021;Gopalakrishnan and Matthews, 2018;Machado et al, 2019;Vehmas et al, 2018;Sandvik and Stubbs, 2019). According to McKinsey & Company (2020a), the prospects of developing circular fashion have never been brighter.…”

Section: Reverse Resourcesmentioning

confidence: 99%

“…Waste is considered as a resource in recycling economy (Bielawska and Gre ˛bosz-Krawczyk, 2021;Mihriban, 2020;Sandvik and Stubbs, 2019). Using textile waste as a resource can be achieved through reversing logistics and thereby redistributing textiles back to the different stages in the supply chain where companies can turn waste into luxury wares.…”

Section: Textile Recyclingmentioning

confidence: 99%

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Impact of COVID-19 and innovative ideas for a sustainable fashion supply chain in the future

Tam

Lung

2022

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Purpose The main purpose of this paper is to explore innovative ideas for a sustainable fashion supply chain in the future by focusing on investigating the impacts of COVID-19 on the fashion supply chain and review sustainable supply chain. Design/methodology/approach A systematic literature review (SLR) and a case study have been undertaken to explore the innovative ideas for a sustainable fashion supply chain developed after the COVID-19 outbreak. Having conducted a comprehensive literature search in electronic databases Google Scholar, Emerald Insight, ScienceDirect and ProQuest, 69 articles were selected and reviewed. A case of the Kering Group was used to explain the results. Findings This paper highlighted the basic concepts of a sustainable supply chain, reviewed the 10 principles of the United Nation Global Compact and their connections to promoting supply chain sustainability, as well as the three components of a sustainable supply chain: green supply chain, transparent supply chain and circular supply chain. Based on the results of a SLR and a real case of Kering Group, the paper identified 12 innovative ideas for a sustainable fashion supply chain: (1) biodegradable and natural materials, (2) textile recycling, (3) nearshoring, (4) artificial intelligence (AI), (5) robot, (6) 3D printing, (7) Internet of Things, (8) blockchain, (9) reverse resources; (10) bio-packaging, (11) augmented reality (AR) and virtual reality (VR) and (12) digital runway. Research limitations/implications The epidemiological situations of the COVID-19 pandemic and the corresponding innovative ideas for a sustainable supply chain may change over time. While this paper provides a comprehensive literature review and case study, further research is needed to evaluate the effectiveness of current efforts in the development of a sustainable fashion supply chain through collecting both quantitative and qualitative data. Practical implications Embracing the issues from the COVID-19 pandemic, the results of this study are further explained by the case of Kering Group in the fashion industry. The managerial implications of the results and discussion are the need to adopt innovative ideas for a more sustainable fashion supply chain in the future. The success of sustainable supply chains work by leveraging the best available technologies such as robot, 3D printing, AR and VR, setting consistent standards for sustainability such as Environmental Profit and Loss and Kering & Textile Exchange and communicating with all parties throughout the supply chain, such as blockchain and AI. Investment in developing technology and innovative ideas will be the key of future to supply chain sustainability. Nonetheless, the specific approach used by each organization must be tailored to its characteristics, goals and circumstances. Social implications Bringing upon unprecedented challenges, the pandemic has shown both companies and consumers just how fragile our planet is. Thus, to protect our planet in the long run, we need to not only make businesses more sustainable but also live more eco-friendly lifestyles. Originality/value To the best of the authors’ knowledge, this is the first work that conducts a systemic review of the relevant academic journal articles addressed to the managerial audience on sustainable (fashion) supply chain. In addition, this paper also adds some consideration to this gap by exploring the innovative ideas for a sustainable fashion supply chain in the future and using a case to illustrate how these ideas can be put in a real-life context. This paper discusses the impact of COVID-19 on different stages of the supply chain and gives innovative ideas that can be used in response to the changing epidemiological situations of the pandemic.

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Section: Resultsmentioning

confidence: 99%

Section: Reverse Resourcesmentioning

confidence: 99%

Section: Textile Recyclingmentioning

confidence: 99%

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Impact of COVID-19 and innovative ideas for a sustainable fashion supply chain in the future

Tam

Lung

2022

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“…Consumers' green purchase intention was explained by several theories such as the theory of reasoned action (TRA) (Magnuson et al , 2017; Rausch and Kopplin, 2021; Reimers et al , 2016, 2017; Vazifehdoust et al , 2013), theory of planned behavior (TPB) (Abrar et al , 2021; Bhutto et al , 2021; Kumar et al , 2022; Tewari et al , 2022; Zheng and Chi, 2015), personal value theory (Lundblad and Davies, 2016; Steg et al , 2014; Tewari et al , 2022; Van der Werff et al , 2013, 2014) and consumption value theory (Han et al , 2017; Bielawska and Grebosz-Krawczyk, 2021; Yoo et al , 2013). Besides, researchers extended these theories mentioned above by using several well-established constructs from green literature to explain green purchase behavior such as environmental concern (Hartmann and Apaolaza-Ibáñez, 2012; Kumar et al , 2022; Park and Lin, 2020; Reimers et al , 2017; Vazifehdoust et al , 2013; Yoo et al , 2013), environmental knowledge (Abrar et al , 2021; Rausch and Kopplin, 2021; Vazifehdoust et al , 2013; Zheng and Chi, 2015), cognitive or affective involvement (Tung et al , 2017), perceived green brand benefits (Hartmann and Apaolaza-Ibáñez, 2012; Liao et al , 2020), perceived consumer effectiveness (Ellen et al , 1991; Kim and Choi, 2005; Park and Lin, 2020; Reimers et al , 2017; Yoo et al , 2013; Zheng and Chi, 2015), shopping motivations (Kumar and Yadav, 2021), different aspects of self-identity (Liu et al , 2021; White and Sintov, 2017), green self-identity (Abrar et al , 2021; Tung et al , 2017) and general environmental self-identity (Reimers et al , 2017; Schuitema et al , 2013; Van Der Werf et al , 2013, 2014).…”

Section: Literature Reviewmentioning

confidence: 99%

Why do consumers purchase green clothing? Investigating symbolic meanings beyond social status and the role of consumer mindset

Bakis

Kitapçı

2023

JFMM

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PurposeIn the purchase intention of green products context, researchers have mainly investigated the role of symbolism but have mostly discussed symbolic attributes/meanings in terms of social status only. This research aims to investigate the impact of four perceived symbolic meanings of green clothing (status, environmentalism, innovation and fashion symbols) on consumers' purchase intention of green clothing through their attitude toward it. Besides, the moderating role of a consumer mindset in the indirect relationship between symbolic attributes and the purchase intention of green products through consumer attitude is examined.Design/methodology/approachThe data were collected through a survey from a sample of 325 respondents in Turkey, especially younger ones. The data were analyzed via confirmatory factor analysis and hypothesized relationships were tested with multiple and simple regression analyses and PROCESS macros in SPSS.FindingsAll symbolic meanings of green clothing impact purchase intention positively and indirectly through consumers' attitudes toward it. The results of moderated mediation analyses showed that the impact of symbolic meanings, except for environmentalism symbol, on purchase intention through consumer attitude was significantly moderated by the consumer mindset.Originality/valueThis research contributes to the under-researched areas of the impact of various symbolic attributes/meanings of green clothing on consumers' purchase intention. Besides, this study advances the role of consumer mindset in consumer behavior research in such a way that it connects mindsets of personality, consumers' attitudes toward green products and their green purchase intention. Furthermore, this study addresses the gap in regard to the role of mindsets of personality on sustainable/environmental behaviors. It will provide implications for fashion marketing managers to develop appropriate targeting, positioning and communication strategies for consumers' mindsets.

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“…The reason for a company to embrace CSR could be environmental guilt or any other thing but it leads to other significant advantages. Waste produced by textile industries includes dyes, and chemicals, imposes environmental damages, and huge amount of waste is produced Bielawska & Grebosz-Krawczyk, 2021).…”

Section: Introductionmentioning

confidence: 99%

Willingness to Pay For Sustainable Green Clothing

Khan

Fatima

Ranjha

et al. 2022

IJSEI

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The study of green sustainable clothing examined willingness to pay for green sustainable clothing. As everything is evolving around us, so does our ecosystem. Our planet earth and climate are disrupted at a very high er rate and their impacts are becoming more serious and harmful with increasing time. The present study was conducted in Punjab Pakistan to determine the willingness to pay for green-sustainable clothing through a questionnaire survey. It was found that the majority of people are showing their willingness to pay for sustainable clothing. According to the questionnaire survey majority of the respondent who belongs to higher income are willing to pay extra Rs 500 for sustainable clothing to improve and promote sustainability. Government must start awareness campaigns for the general public to emphasize the causes and adverse impacts and various impact on socio-economic impacts due to different anthropogenic activities.

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Consumers’ Choice Behaviour Toward Green Clothing

Cited by 15 publications

References 72 publications

Impact of COVID-19 and innovative ideas for a sustainable fashion supply chain in the future

Impact of COVID-19 and innovative ideas for a sustainable fashion supply chain in the future

Why do consumers purchase green clothing? Investigating symbolic meanings beyond social status and the role of consumer mindset

Willingness to Pay For Sustainable Green Clothing

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