Consumers’ Evaluation of Animal Welfare Labels on Poultry Products

Powers, Rexanna; Li, Nan; Gibson, Courtney; Irlbeck, Erica

doi:10.4148/1051-0834.2310

Cited by 5 publications

(4 citation statements)

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“…Product standards have significant differences when grouped according to the training attended (Rani & Ramachandra, 2019). Product disclosure has significant differences when grouped according to average monthly income, length of service, and training attended (Powers & Irlbeck, 2020). Co-workers' relations have a significant relationship with product attributes.…”

Section: Discussionmentioning

confidence: 99%

Correlation of Job Satisfaction of Poultry Farm Workers and Product Compliance Sustainability

Campos

2024

ORCADEV

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The study aimed to scrutinize the relationships between Job Satisfaction and Product Compliance indicators such as Supervisor's Relations, Co-workers' Relations, Nature of Work, Working Conditions, Pay and promotions, Product Attributes, Product Standards, and Product Disclosure. The samples were poultry farm workers from the province of Bulacan, Philippines. In addition to employing random sampling, the research instruments comprised rating scale-equipped questionnaires. The research utilized Mann-Whitney U and Kruskal-Wallis to test the significant difference, Spearman's Rho to test the relationship, and SEM to analyze the structural relationship. The results showed that pay and promotion have significant differences when grouped according to sex, family size, and length of service. Co-worker relations significantly differ when grouped according to average monthly income and educational attainment. Product disclosure has significant differences when grouped according to age and educational attainment. Product attributes significantly differ when grouped according to average monthly income, educational attainment, length of service, and number of training attended. Product standards have significant differences when grouped according to the number of training attended. Product disclosures have significant differences when grouped according to average monthly income, length of service, and number of training attended. Co-workers’ relations have a significant relationship with product attributes. SEM shows that supervisor relations, product attributes, and product disclosures are correlated. Job satisfaction can be enhanced through the provision of higher pay, training, and good working conditions. Future research should be qualitative for a richer qualitative interpretation.

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Section: Discussionmentioning

confidence: 99%

Correlation of Job Satisfaction of Poultry Farm Workers and Product Compliance Sustainability

Campos

2024

ORCADEV

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“…In addition to assessing consumers' attitudes and WTP for animal-friendly food products and their determinants, previous studies have also investigated different marketing strategies to help producers and marketers of animal-friendly meat price and position their products. The strategies that have received researchers' major attention are information and communication (e.g., Cornish et al, 2020;Napolitano et al, 2007), labeling animal welfare (e.g., Kehlbacher et al, 2012;Powers et al, 2020), and consumer segmentation (e.g., Miranda-de la Lama et al, 2019;Verbeke, 2009). This study went a step further investigating whether bundling animal welfare with other desirable food attributes could increase the desirability of animal-friendly meat in the eyes of UK 1 It is noteworthy that these additional production costs could also be paid taxpayers, if, for example, the government decided to subsidize husbandry practices that can help improving animal welfare.…”

Section: Introductionmentioning

confidence: 99%

Bundling food labels: What role could the labels “Organic,” “Local” and “Low Fat” play in fostering the demand for animal‐friendly meat

2022

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This study investigates whether and how the demand for animal‐friendly pork can benefit from the individual and joint use of the label “Animal Friendly,” “Organic,” “Local,” and “Low Fat.” A choice experiment was conducted to collect the data. The data were analyzed using the random parameter logit and the latent class models. Three consumer segments were identified. Consumers in Segment 1 (pro‐welfare consumers—39% of all respondents) were found to highly value the four labels. The results showed that their price premium for animal‐friendly pork could be increased significantly if the product is also labeled as “Local” or “Low Fat.” The members of Segment 2 (Welfare‐reluctant consumers—41% of all respondents) were found to negatively value the use of the label “Animal Friendly.” For “welfare‐reluctant” consumers, label bundling is of marginal effect. The rem1aining 20% of respondents (“Indifferent” “consumers”) were found to be indifferent to whether the labels “Animal Friendly,” “Organic,” and “Local” are used or not. However, their demand for animal‐friendly pork could significantly increase if the pork is also labeled as “Organic.” [EconLit Citations: C35, C83, D12, Q13, Q18].

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“…Food labels have been defined as ''any words, particulars, trademarks, brand names, pictorial matter or symbols on any packaging, document, notice, board or collar accompanying or referring to a product" (Dubreuil & Agatiello, 2007, p. 41). However, for a label to be informative, consumers must have prior knowledge (Powers et al, 2020). On this point, Kumar and Kapoor (2017) reported that a statistically significant and positive relationship existed between consumers' demand for information regarding food production and their willingness to purchase packaged food.…”

Section: Introductionmentioning

confidence: 99%

A Historical Examination of Food Labeling Policies and Practices in the United States: Implications for Agricultural Communications

Powers¹,

Roberts²

2022

JAE

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Knowledge of agricultural practices has declined in recent years, resulting in consumers becoming uncertain of where and how their food has been produced and the marketing tactics used to promote the product. Historically, the U.S. population’s rich agricultural heritage coincided with higher levels of agricultural literacy. Some scholars, however, have maintained that U.S. culture has begun to lose touch with its agricultural foundations. More recent evidence has demonstrated that consumers acquire knowledge about their food from various media, most notably the Internet and social media. Often these sources use incorrect information and promote food and agricultural marketing trends that may not be grounded in scientific data. In response, this historical narrative analyzed a reform effort that occurred in U.S. food labeling policy and practice in the 1900s, which contributed to food labeling issues and consumer distrust in the agricultural industry. Based on the findings of this investigation, we concluded that food labels were initially intended to provide consumers with more profound knowledge of the food they purchased. However, key legislative acts such as the Fair Packaging and Labeling Act and the Nutrition Labeling and Education Act shifted the food labeling movement into a branding device to differentiate products and brands. We recommend that agricultural practitioners explore new ways to communicate their message more effectively. We also call for producers to incorporate more personal and emotional appeals when marketing agricultural products to better compete with third-party branding efforts.

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Consumers’ Evaluation of Animal Welfare Labels on Poultry Products

Cited by 5 publications

References 0 publications

Correlation of Job Satisfaction of Poultry Farm Workers and Product Compliance Sustainability

Correlation of Job Satisfaction of Poultry Farm Workers and Product Compliance Sustainability

Bundling food labels: What role could the labels “Organic,” “Local” and “Low Fat” play in fostering the demand for animal‐friendly meat

A Historical Examination of Food Labeling Policies and Practices in the United States: Implications for Agricultural Communications

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