Consumers' evaluation of imported organic food products: The role of geographical distance

Pedersen, Susanne; Aschemann‐Witzel, Jessica; Thøgersen, John

doi:10.1016/j.appet.2018.08.016

Cited by 37 publications

(35 citation statements)

References 43 publications

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“…All factors being equal, freshness will be sacrificed for price -convenience will be sacrificed for price -and features like universal access, customer convenience, and even positive aspects of store service will be sacrificed for price. However, it has been shown that consumers usually prefer local food or food originated from a geographically closer country [16], our study raises the attention to the significant effect of price; hence our results are not surprising. It would be reasonable to expect that economic drivers would be a high priority, if not the highest priority, for a consumer.…”

Section: Discussionsupporting

confidence: 46%

https://researchopenworld.com/customer-requirements-for-natural-food-stores-the-mind-of-the-shopper/#

2018

Nutr Res Food Sci J

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Section: Discussionsupporting

confidence: 46%

https://researchopenworld.com/customer-requirements-for-natural-food-stores-the-mind-of-the-shopper/#

2018

Nutr Res Food Sci J

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“…This contrasts with evidence from European markets where typically domestic origin is more valuable to consumers than organic certification per se (de‐Magistris & Gracia, 2014) but echoes the findings for China where localness is a far less valuable attribute (Wu et al., 2014). European consumers tend to trust food from their own country far more than imports (Pedersen et al., 2018) but this may not be the case for emerging economies.…”

Section: Discussionmentioning

confidence: 99%

The effects of perceived regulatory efficacy, ethnocentrism and food safety concern on the demand for organic food

Gorton

2020

Int J Consumer Studies

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Certified organic products hold a niche but growing share of global food markets with considerable interest in the factors affecting consumers’ Willingness To Pay (WTP) for organic food. The objective of this paper is to investigate the effects of perceived regulatory efficiency, food safety concern and ethnocentrism on demand for organic food. In total, 450 Iranian food shoppers took part in a choice experiment for organic rice, with the attributes: price, retail outlet, product type and country of origin. Mixed logit model results suggest that perceived regulatory efficacy and food safety concerns enhance WTP for organic food, while ethnocentrism enhances consumers’ WTP for domestically produced food but not organic food per se. In emerging economies, the growth of the organic market will depend on the perceived robustness of regulatory systems while ethnocentrism will curtail the potential for export‐based models of development.

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“…In South Africa, the demand of OGPs is increasingly becoming more critical as consumer attitudes and preferences influence the direction of food retailers’ strategies [1,3,12]. This market shift is due to consumers’ interests for safe alternatives, exclusively, OGPs [13,14]. Currently, OGPs are perceived as healthy by most consumers as these are made up of natural elements and mostly preferred compared to conventionally grown products.…”

Section: Introductionmentioning

confidence: 99%

Factors Influencing Consumer Purchase Intentions of Organically Grown Products in Shelly Centre, Port Shepstone, South Africa

Wekeza

Sibanda

2019

IJERPH

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In the last few years, the market of organically grown products (OGPs) has continued to grow due to speculated concerns for the environment, food safety and health issues. The market for OGPs in South Africa appears to be under threat; with their demand outstripping their supply. In light of this background, there are relatively few studies on the consumer purchase intentions of OGPs in South Africa, and thus, less understanding about its demand market drivers. The purpose of this paper is to identify the factors influencing the purchase intentions of OGPs (fruits and vegetables) in Shelly Centre in Port Shepstone in Kwa-Zulu Natal Province of South Africa. Using a quantitative descriptive cross-sectional research design, a hundred and fifty (150) OGP consumers were selected through a systematic random sampling technique from three accredited OGP retail outlets namely Pick n’ Pay, Spar and Woolworths. Generally, descriptive results show that the interviewed consumers in Shelly Centre were reasonably educated and knowledgeable about OGPs. A higher proportion of the interviewed consumers in Shelly Centre consisted of women, employed and not of African descendant (ethnic group) consumers. Most were confident that OGPs are environmentally friendly, safe, high-quality products, and have a better taste compared to conventionally grown food products. A somewhat fair proportion expressed mixed feelings concerning the belief that OGPs are priced higher, their appeal to nature (smell), and their willingness to purchase OGPs regardless of price. Nonetheless, most were adamant that OGPs are difficult to find on the market. A multiple regression model analysis results reveal that consumer demographics; ethnicity (not of African descent) (p < 0.001), and monthly household income (p < 0.05) are statistically significant and positively influence the consumer purchase intentions of OGPs in Shelly Centre. Conversely, consumer perceptions that OGPs are priced higher (p < 0.05), have a better taste and of quality (p < 0.001), and the difficulty to find on the market (p < 0.001) are statistically significant and negatively influence the consumer purchase intentions of OGPs in Shelly Centre. The findings of this paper stress the need to design strategies and elements (marketing mix) to make OGPs affordable and readily available to consumers. Likewise, consumers from all ethnic groups and income levels need to be conscious of the environmental and health benefits of OGPs to make informed purchase decisions. To promote the purchase of OGPs; from a policy perspective, the government can offer support such as a consumer price subsidy to make OGPs affordable, and the provision of effective regulations and certification around the marketing of OGPs.

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Consumers' evaluation of imported organic food products: The role of geographical distance

Cited by 37 publications

References 43 publications

https://researchopenworld.com/customer-requirements-for-natural-food-stores-the-mind-of-the-shopper/#

https://researchopenworld.com/customer-requirements-for-natural-food-stores-the-mind-of-the-shopper/#

The effects of perceived regulatory efficacy, ethnocentrism and food safety concern on the demand for organic food

Factors Influencing Consumer Purchase Intentions of Organically Grown Products in Shelly Centre, Port Shepstone, South Africa

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