2007
DOI: 10.1007/s10681-007-9474-7
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Consumers’ images regarding genomics as a tomato breeding technology: “maybe it can provide a more tasty tomato”

Abstract: Methods of production are becoming more important to consumers in their decisions about whether or not to buy or consume a certain product. This decision making process is influenced, among other things, by the images consumers have with regard to the product and its method of production. In this research, consumer images regarding plant breeding technologies were ascertained by means of focus group discussions. Thirty-five respondents, divided into four homogenous groups, were given descriptions of three plan… Show more

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Cited by 15 publications
(11 citation statements)
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“…The outcome that consumers in general have a less positive attitude to GMO than to conventional plant breeding is well in line with previous findings. 17,[65][66][67]100 As proposed by Siegrist, 70 this may point at no perceived benefits with the technology, and also perceived risks. 69 A surprising finding was that the attitude to conventional plant breeding (4.83, on a scale from 1-7) was within the neutral range, especially considering that all fruit and vegetables that can be bought in food stores come from crops that have been developed through breeding in modern times.…”
Section: Discussionmentioning
confidence: 99%
“…The outcome that consumers in general have a less positive attitude to GMO than to conventional plant breeding is well in line with previous findings. 17,[65][66][67]100 As proposed by Siegrist, 70 this may point at no perceived benefits with the technology, and also perceived risks. 69 A surprising finding was that the attitude to conventional plant breeding (4.83, on a scale from 1-7) was within the neutral range, especially considering that all fruit and vegetables that can be bought in food stores come from crops that have been developed through breeding in modern times.…”
Section: Discussionmentioning
confidence: 99%
“…The risk assessment of public health hazards in poultry husbandry is complex and requires some knowledge regarding both poultry husbandry systems and the hazards. When risk judgement is complex or when people lack knowledge, they make a more intuitive and holistic judgement and refer to more general knowledge, instead of making a deliberate judgement (Slovic et al, 2007 ; Van Den Heuvel et al, 2008 ). In this intuitive judgement, affect plays an important role (Finucane et al, 2000a ; Slovic et al, 2007 ).…”
Section: Discussionmentioning
confidence: 99%
“…The risk assessment of public health hazards in poultry husbandry is complex and requires some knowledge regarding both poultry husbandry systems and the hazards. When risk judgement is complex or when people lack knowledge, they make a more intuitive and holistic judgement and refer to more general knowledge, instead of making a deliberate judgement Van den Heuvel et al, 2008). In this intuitive judgement, affect plays an important role (Finucane et al, 2000a;.…”
Section: Affectmentioning
confidence: 99%
“…When people evaluate or judge complex situations, or when they lack knowledge, they make a more intuitive judgment Van den Heuvel et al, 2008).…”
Section: The Role Of Affectmentioning
confidence: 99%