Consumers’ intention to buy protected designation of origin and protected geographical indication foodstuffs: the case of Greece

Abstract

There is evidence that consumers tend to highly regard the quality, authenticity, ethical standards, country of origin and sustainable production of foodstuffs; hence, the growing number of studies on products of Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI). PDO and PGI labelling is associated with the preservation of local plant varieties, the financial reward of local people and the sustainable development of rural areas. This study was set out to investigate the factors associated with Greek consumers’ intention to buy PDO/PGI food products. A total of 615 consumers took part in the study from the municipality of Attica, Greece. The survey was conducted during the period of March 2011 to April 2013. Results indicated that approximately 50% of respondents were willing to buy PDO/PGI products whereas the willingness to buy these products constituted an important factor in purchasing them. More specifically, according to the regression analysis, factors that are significantly associated with respondents’ willingness to buy PDOs/PGIs were as follows: origin, health claims and label of a product, as well as sustainable consumer behaviour. Understanding the main factors relating to consumers’ purchasing intent towards PDO/PGI products is an important step towards promoting special labelled agri‐foodstuffs and hence contributes to the local sustainable development.

Nutritional Characteristics of Prepacked Feta PDO Cheese Products in Greece: Assessment of Dietary Intakes and Nutritional Profiles

“…A comparative study of 12 food values between the United States and Norway using the best-worst scaling approach showed that respondents in both countries have similar food values, with safety being scaled as the most important value and nutrition ranked 6th [12]. Moreover, various studies on consumers' "willingness to pay" (WTP) have reported that PDO regional products are highly appreciated [13][14][15] and are perceived by consumers as healthier [16]. Other studies have reported that consumers expect that products with nutrition and health claims on the packaging have a better overall nutritional value compared with products without such information [17,18].…”

A magyar fogyasztók és az európai uniós földrajzi árujelzős élelmiszercímkék viszonya

“…Három olasz nagyvárosban végzett hasonló felmérés alapján az olasz válaszadók 37,4 százaléka állította magáról azt, hogy az OEM-címkével kapcsolatban jó vagy kiváló ismeretekkel rendelkezik (Vecchio-Annunziata [2011]). Egy Athén környéki felmérésben mind az OEM-, mind pedig az OFJ-címkék szubjektív ismeretét vizsgálták, és közöttük nagy volt a különbség, ugyanis az előbbi címkét a válaszadók mintegy 70, az utóbbit körülbelül 40 százaléka ismerte (Likoudis et al [2016]).…”

Indicações Geográficas como estratégia de desenvolvimento: o caso do Norte Pioneiro do Paraná

“…Com o aumento da valorização de produtos por sua qualidade, auten cidade, local de origem, entre outros, por parte do consumidor (LIKOUDIS et al, 2016), há também maior necessidade de regulamentação das IGs, tanto em âmbito nacional como internacional. De acordo com a World Intellectual Property Organiza on (WIPO), as IGs atestam que um produto tem um local específi co de origem e apresenta qualidade ou reputação ligada a esse local.…”

“…Com base em Porter (1986) e Hi , Ireland e Hoskisson (2003), a estratégia de diferenciação pode ser compreendida como inves mentos con nuos na criação e desenvolvimento de caracterís cas que diferenciam um bem ou serviço em formas que o cliente valoriza, atendendo assim às necessidades únicas dos clientes. Verifi ca-se que os consumidores estão demandando por produtos de alto valor agregado com caracterís cas específi cas, formando um mercado segmentado (ZYLBERSZTAJN et al, 2001;SOUZA, 2004;NIEDERHAUSER et al, 2008;LIKOUDIS et al, 2016). A estratégia de diferenciação pode estar relacionada aos atributos de qualidade da bebida, origens e às questões ambientais e sociais.…”

“…A percepção pela origem do produto proliferou no mercado globalizado, e estes consumidores estão dispostos a pagar um prêmio para consumir os produtos que tenham suas verdadeiras raízes e possuam a qualidade original ao invés dos produtos padronizados (CAFAGGI et al, 2012;LIKOUDIS et al, 2016). A diferenciação do café por meio do uso da cer fi cação e de registros de origem, pode contribuir para o acesso aos mercados desde que os produtores sejam capazes de cumprir os requisitos estabelecidos.…”