Consumers’ intention to participate in food safety risk communication: A model integrating protection motivation theory and the theory of reasoned action

Ying, Zhu; Wen, Xin; Chu, May; Sun, Sangluo

doi:10.1016/j.foodcont.2022.108993

Cited by 19 publications

(15 citation statements)

References 66 publications

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“…Empirical studies show that many factors affect residents’ willingness to participate in food safety governance [ 4 , 5 , 6 , 7 , 8 ]. For example, Yin et al reported that Chinese residents’ participation attitude, subjective norms, perceived behaviour control and ethics had significant positive impacts on their intention to report food safety incidents [ 4 ].…”

Section: Introductionmentioning

confidence: 99%

“…For example, Yin et al reported that Chinese residents’ participation attitude, subjective norms, perceived behaviour control and ethics had significant positive impacts on their intention to report food safety incidents [ 4 ]. Zhu et al found that self-efficacy and subjective norms affect consumers’ intention to communicate food safety risks with stakeholders [ 5 ]. Yi and Lin showed that online social capital has a significant positive impact on residents’ willingness to exchange food safety information on social media.…”

Section: Introductionmentioning

confidence: 99%

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Social Capital, Political Efficacy and Chinese Residents’ Willingness to Participate in Food Safety Governance

Zhang

Qin

et al. 2022

IJERPH

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Residents play an important role as one of the main actors in food safety governance. To build a pattern of food safety risk co-governance, the positive and effective participation of residents is vital. This study first establishes a comprehensive analysis framework combining social capital theory and political efficacy theory. Data from a survey of 714 residents in Shandong Province, China, were analysed through structural equation modelling and fuzzy-set qualitative comparative analysis (fsQCA) to examine the causal relationship between residents’ willingness to participate and its driving factors. The results indicated that: (1) reciprocity norm, institutional trust and social engagement have significant positive effects on willingness to participate; (2) political efficacy has a partial mediating effect in the relationship between social capital and willingness to participate; (3) fsQCA findings have four solutions to achieving residents’ strong willingness to participate; reciprocity norm, institutional trust and political efficacy are the core elements that affected residents’ high willingness to participate, whereas social engagement and sociodemographic variables are the non-core variables. Therefore, we put forward suggestions for improving residents’ willingness to participate in food safety governance, including improving the appeal expression and feedback mechanism, cultivating residents’ social capital and paying attention to the superposition effect of social capital and political efficacy.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Social Capital, Political Efficacy and Chinese Residents’ Willingness to Participate in Food Safety Governance

Zhang

Qin

et al. 2022

IJERPH

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“…Unlike studies focusing on one specific city or region (e.g., Liu et al, 2012;Thøgersen & Zhou, 2012;Wang et al, 2020), this study's sample was drawn from five provinces spanning the north and south of the country with different income levels, covering both rural and urban areas. The sample is also in general more representative than other studies which relied on online surveys for data collection (e.g., Sheng et al, 2019;Zhu et al, 2021Zhu et al, , 2022, which is inadequate in capturing the views of the elderly and people living in rural areas with unavailable or limited internet access.…”

Section: Discussionmentioning

confidence: 99%

The future of sustainable food consumption in China

Chu

Anders

Deng

et al. 2022

Food and Energy Security

Self Cite

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“…Especially in the mid of the pandemic, consumers are particularly sensitive to this issue (Thomas and Feng, 2021;Kitz et al, 2022). This is because individuals take into account security concerns when confronted with uncertain risks (Zhu et al, 2022;Davari et al, 2016). Referring to the application results of Herzberg's two-factor theory in the field of marketing (Asadi et al, 2021;Lo et al, 2016), this study believes that compared with food quality, which has more obvious motivation factor characteristics, food safety is a typical hygiene factor.…”

Section: Food Quality and Food Safetymentioning

confidence: 91%

How to believe? Building trust in food businesses' consumers based on psychological contracts

Wang

Yang

Zheng

2023

BFJ

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PurposeThe purpose of this study is to understand the psychological mechanism that affects consumer trust by focusing on the formation and influence process of psychological contracts, and taking this opportunity, explore the influence paths of food quality, food safety and service quality on consumer trust in the online food market, and provide theoretical suggestions for building trust in food businesses' consumers.Design/methodology/approachThis study is based on an empirical investigation and uses partial least square structural equation modeling for analysis. Survey data were collected online from 359 APP users of online food transaction platforms in China.FindingsFood quality, food safety and service quality influence consumer trust through the mediating effects of relational and transactional psychological contracts. However, the differences between these influencing paths are obvious and shift with changes in the marketing channels.Practical implicationsThis study contributes to the body of consumer trust research by exploring online food transactions as an emerging trend in China. Some optimization strategies for food quality, food safety and service quality are provided for enterprises involved in online food transactions.Originality/valueThis is a pioneering study revealing psychological contracts as a missing but significant mediator between consumer trust and its antecedents.

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Consumers’ intention to participate in food safety risk communication: A model integrating protection motivation theory and the theory of reasoned action

Cited by 19 publications

References 66 publications

Social Capital, Political Efficacy and Chinese Residents’ Willingness to Participate in Food Safety Governance

Social Capital, Political Efficacy and Chinese Residents’ Willingness to Participate in Food Safety Governance

The future of sustainable food consumption in China

How to believe? Building trust in food businesses' consumers based on psychological contracts

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