Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan

Abstract

Purpose – The purpose of this paper is to compare the purchase intention of counterfeit sporting goods between Singaporean and Taiwanese students using the Theory of Planned Behavior. Design/methodology/approach – A quantitative approach was taken, collecting data from Singaporean and Taiwanese students studying in tertiary institutions. In total, 295 valid questionnaires were included in the data analysis. Findings – The results showed that consumers’ attitude, subjective norm, and brand consciousness were predictive of purchase intention for both countries, whereas perceived behavioral control had an effect only among Taiwanese students. Further analysis showed that Singapore students had significantly higher positive attitudes toward the purchase of counterfeit sporting goods and higher levels of acceptance from peers in purchasing counterfeits. Research limitations/implications – A limitation of this study was that respondents were selected from the undergraduate population and as such were relatively younger than the general population. Originality/value – The findings of this study provides a better understanding on how these factors affect purchase intention of counterfeit sporting goods across countries.

Antecedent Of Purchase Intention For Pirated Software On Personal Computer Among University Students In Samarinda City

“…The theoretical framework is taken from reference books such as the theory of consumer behaviour and marketing management. While the empirical framework is taken from previous research relating to the variables studied, namely [26], [25], [24], [3], [10] & [27] and from other studies. Furthermore, from the two studies the hypothesis is derived (a temporary answer to the research problem), then a statistical test is performed and the result is research.…”

“…The causality relationship of exogenous and endogenous variables refers to the opinions of previous researchers. According to [5] subjective norms, have a significant effect on attitude, while the purchase intention is also significant [3] & [19]. But this is not the case according to [2] which states that the relationship of these variables is not significant.…”

Culture Effect on Repurchasing Intention of Counterfeits Products

“…According to [9] the action is a result of certain attitude thus as an action purchase is determined by the repurchase intention which is determined by attitudes. Therefore, the purchase decision of counterfeit products is explained by attitudes [10,11]. A significant influence on purchase decision by attitudes was found with a positive relationship between favorable attitudes and purchasing the counterfeit products [12].…”

Pengaruh Price Consciousness, Brand Image, Accessibility Dan Social Value Perception Terhadap Purchase Intention Sepeda Motor Honda Pada Dealer Cendana Di Kota Kendal

“…Niat untuk pembelian umumnya didasarkan pada pencocokan antara motif pembelian dengan atribut atau karakteristik dari merek yang dipertimbangkan (Leng, 2016). Biasanya ada panduan waktu antara pembentukan niat dan pembelian aktual, terutama jika produk tersebut dikategorikan membutuhkan keterlibatan tinggi dari konsumen dan jasa keuangan.…”