2022
DOI: 10.51200/bimpeagajtsd.v11i1.3916
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Consumers’ Knowledge, Perception of Food Image and Acceptance Towards Food Heritage in Kelantan

Abstract: Heritage food is an integral part of consumers’ eating habits because it is made from original recipes passed down from generation to generation. However, due to changing lifestyles, there is a lack of knowledge among the younger generation, and consumption of heritage food is declining. Furthermore, researchers appear to disregard and dismiss research on food image and food tourism. The objective of this study is to determine consumer’s knowledge, food image perception, and acceptance of Kelantan heritage foo… Show more

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