Consumers’ Perception of In-Vitro Meat in New Zealand Using the Theory of Planned Behaviour Model

Malavalli, Maya Murthy; Hamid, Nazimah; Kantono, Kevin; Liu, Ye; Seyfoddin, Ali

doi:10.3390/su13137430

Cited by 17 publications

(24 citation statements)

References 39 publications

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“…Future research should be built around an overarching theory, such as the theory of planned behavior, which provides a theoretical framework for analyzing the relationship between personal beliefs and behavioral predictions. The theory is also commonly used in research on consumer behavior and can nicely provide a holistic view of consumer behaviour [ 101 , 102 ]. Therefore, combining a more comprehensive model for theoretical construction, as such a theory of planned behaviour can be used as a future research direction.…”

Section: Discussionmentioning

confidence: 99%

Win Big with Small: The Influence of Organic Food Packaging Size on Purchase Intention

Liang

Qin

Zhang

et al. 2022

Foods

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People pay much attention to food and health issues, more so these days. Organic food brings its own “organic” aura as soon as it is produced. Despite the many studies on organic food packaging at present, they mainly focus on packaging design, materials, and colors and pay less attention to packaging size. In view of this gap in the literature, this study explores the influence of organic food packaging size on consumer purchase intention. This article conducted two experiments with 755 participants to examine the effect of organic food packaging size on purchase intention. The results show that the packaging size of organic food has a significant influence on consumer purchase intention. Specifically, the small size of organic food packaging (vs. large) can improve consumer purchase intention, and the green perceived value plays an intermediary role (Study 1). In addition, the consumers’ construal level moderates the influence of organic food packaging size on their purchase intention. For consumers with a high construal level, the small size of organic food packaging (vs. large) can improve their purchase intention. For consumers with a low construal level, large packaging size (vs. small) of organic food can improve their purchase intention (Study 2). This study reveals the psychological mechanism and boundary conditions of organic food packaging size on consumer purchase intention and provides practical enlightenment for enterprises in formulating the size of organic food packaging.

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Section: Discussionmentioning

confidence: 99%

Win Big with Small: The Influence of Organic Food Packaging Size on Purchase Intention

Liang

Qin

Zhang

et al. 2022

Foods

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“…given their effects on the acceptance, purchase intension and commercial success of meat alternatives (Falk et al, 2018;Zhang et al, 2020;Lades et al, 2021;Liu et al, 2021;Malavalli et al, 2021). Therefore, our paper adds to literature by providing another empirical evidence of the effects of these two factors on WTP for meat alternatives in China.…”

Section: Tables and Figuresmentioning

confidence: 78%

“…for meat alternatives becomes necessary. Although there are many factors worth investigating, this paper focuses our research scope within consumers' perceptions and economic preferences which have been highlighted as the main drivers for consumers' decision making (Falk et al, 2018;Zhang et al, 2020;Lades et al, 2021;Malavalli et al, 2021). This paper has two main implications.…”

Section: Tables and Figuresmentioning

confidence: 99%

“…It is concluded that consumers' perceptions have strong influences on the purchase intention and consumption behaviours of meat alternatives (Zhang et al, 2020;Carlsson et al, 2021;Liu et al, 2021;Malavalli et al, 2021). On the one hand, the purchase decision is mainly affected by the concern over meat substitutes in terms of perceived health and safety risk from the technology involved in the production (Verbeke et al, 2015a;Liu et al, 2021;Malavalli et al, 2021). Some researchers suggest that strong health and safety concern are correlated with purchase intentions towards meat alternatives (Laestadius, 2015;Shaw and Iomaire, 2019;Carlsson et al, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

“…First, consumers with more concern about environmental protection will pay more for meat alternatives because environmental awareness is positively related to the purchase intention of meat substitutes (Mancini and Antonioli, 2019;Carlsson et al, 2021;Liu et al, 2021;Malavalli et al, 2021). Second, consumers satisfied with food safety are more likely to believe in the safety of meat alternatives.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

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Essays on the Dietary Pattern and Consumer Preference for Sustainable Food

Huang¹

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Beyond borders: A cross‐cultural analysis of consumption and purchase behaviour of sweeteners in yoghurts

Chadha,

Hamid,

Poulain

et al. 2024

Food Frontiers

Self Cite

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The study explored the sociocultural influences on sugar consumption in three distinct countries: New Zealand, France, and Singapore. It employed the theory of planned behavior (TPB) alongside consumer perception and acceptance factors, such as sugar consciousness, product labeling, sugar substitution with sweeteners, and perceived flavor, to investigate participants’ behaviors regarding various yogurt types. Data was gathered through web surveys in each country, analyzed through partial least squares (PLS)–confirmatory factor analysis to create country‐specific conceptual frameworks, and then validated using PLS‐path modeling to assess the correlations between TPB and consumer perception constructs. The results indicated that perceived behavioral control positively influenced intentions to reduce sugar intake in participants from New Zealand and Singapore. Sugar consciousness exhibited a positive correlation with behavioral intentions across all three countries, suggesting heightened awareness of sugar intake motivates individuals to cut back. Notably, the presence of labels and claims showed negative correlation with perceived flavor, among the participants from New Zealand and France, suggesting that food researchers must navigate a delicate balance between labels and flavor to successfully design and market sugar‐reduced products. Further analysis, PLS‐multigroup analysis revealed significant difference in the impact of subjective norms on attitude between participants from different countries. Singaporeans placed stronger value on others’ approval for consuming less sugar‐sweetened yogurt, whereas French and New Zealand participants had a more neutral stance. This study's novelty lies in its comprehensive exploration of sociocultural factors, integration of TPB with consumer perception constructs, and tailoring of analysis to each country's cultural context, thereby enhancing our understanding of multicultural sugar consumption patterns.

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Consumers’ Perception of In-Vitro Meat in New Zealand Using the Theory of Planned Behaviour Model

Cited by 17 publications

References 39 publications

Win Big with Small: The Influence of Organic Food Packaging Size on Purchase Intention

Win Big with Small: The Influence of Organic Food Packaging Size on Purchase Intention

Essays on the Dietary Pattern and Consumer Preference for Sustainable Food

Beyond borders: A cross‐cultural analysis of consumption and purchase behaviour of sweeteners in yoghurts

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