2019
DOI: 10.37535/101005220184
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Consumers’ Perception on Multiple Product Endorsements by Celebrity in Instagram Study Case

Abstract: Internet had made important changes in economic and social life. It provides interaction and a lot of information that create connection for marketers to reach out and touch their customers especially through Social Media. For present, Instagram is the most popular social media sites in Indonesia. Instagram provide an opportunity for one of the marketing strategies by using celebrity endorser to share their visual contents. Unique post and related content can engage consumers in a personal way and affect peopl… Show more

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