Consumers’ perception, purchase intention, and willingness to pay for carbon-labeled products: A case study of Chengdu in China

Zhao, Rui; Geng, Yong; Liu, Yiyun; Tao, Xueqin; Xue, Bing

doi:10.1016/j.jclepro.2017.10.143

Cited by 128 publications

(76 citation statements)

References 46 publications

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“…For example, it would be of value to investigate the mechanism of the carbon footprint designs of group 3 and group 4 in focus groups with the aim to reveal whether consumers actually can make use of the different dimensions and the levels of environmental information given. Additionally, a question that should be further explored is why demographic characteristics impact, as shown by previous studies [5,6], the effectiveness of carbon labelling.…”

Section: Discussionmentioning

confidence: 98%

“…Consequently, most consumers do not exclusively care about the price of a product, but also about attributes, such as the environmentally friendliness of the production process. In the case of carbon-labeled products, studies identified a number of socio-demographic factors, which have an effect on to the willingness to pay for these products, such as occupation and income level [5]. Additionally, consumers significantly differ with respect to education and age [6], and the effect of carbon labelling has been found to be significantly stronger the more environmentally concerned consumers [2].In general, the overall objective of a label, such as the carbon footprint label, is to reduce the information asymmetry between producers and consumers [7].…”

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confidence: 99%

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Consumer Preferences for Different Designs of Carbon Footprint Labelling on Tomatoes in Germany—Does Design Matter?

2019

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The climate impact of tomato production is an important issue in the sustainability of tomatoes, especially in northern European countries, such as Germany. Communicating the climate impact of products to the consumer is difficult and the design of the label might be the key to its success. For this reason, the present study compares the utilities of six different carbon footprint labels to evaluate which label design works best for the consumer. 598 consumers were surveyed in a representative online choice-experiment. The participants had to choose between tomatoes with different product characteristics, such as origin, price, organic label, and carbon footprint label. A split sample approach was used where each sub-sample with around n = 100 saw a different carbon footprint label design in the choice-experiment. The results suggest that qualitative carbon footprint labels using color-coded traffic light labelling are superior to those that claim climate impact reduction or neutrality, including those that provide more details regarding the climate impact of the product and the company. The latent class analysis with four consumer segments shows that a significant proportion of consumers in Germany would consider a carbon footprint label as an important characteristic.

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Section: Discussionmentioning

confidence: 98%

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confidence: 99%

Consumer Preferences for Different Designs of Carbon Footprint Labelling on Tomatoes in Germany—Does Design Matter?

2019

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“…The influence is from changes in consumer purchasing behavior. Some papers confirmed that consumers are willing to pay higher prices for environmentally friendly products [21][22][23][24]. To meet consumers' willingness, the Ministry of Environmental Protection of China has organized and formulated the development plan of Environmental Certification Center Carries out Low Carbon Product Certification (http://www.mee.gov.cn/).…”

Section: Literature Reviewmentioning

confidence: 99%

Two-Stage Supply-Chain Optimization Considering Consumer Low-Carbon Awareness under Cap-and-Trade Regulation

Tao

2019

Sustainability

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Cap-and-trade regulation is an effective mechanism to control carbon emissions. The optimization problem for a two-stage supply chain consisting of a manufacturer and a retailer under cap-and-trade regulation was investigated in this paper. Consumers' low-carbon awareness level was considered in the decision models. Optimal decision policies, corresponding emissions, and profits were calculated for decentralized and centralized decision-making modes. Under a decentralized mode, the two-stage supply-chain optimization problem was formulated as a Stackelberg game model, where the manufacturer and retailer were the leader and follower, respectively. The manufacturer decides the emission-reduction levels per product unit and the retailer decides the retail price per unit product. The optimal decisions are derived using the reverse-solution method. By contrast, the two-stage supply-chain optimization problem under a decentralized mode was formulated as a single-level optimization model. The nonlinear model is handled by KKT optimality conditions. The influence of the regulation parameters (caps and carbon prices) and consumers' low-carbon awareness on the optimal decision policies, the corresponding emissions, and profits is discussed in detail. A comparison between the two modes implies that the decentralized mode is dominated by the centralized mode in terms of profit and emissions. In order to provoke the decision makers under decentralized modes to make the decisions under the decentralized mode, a profit-sharing contract was designed. This study shows that higher consumer low-carbon awareness and carbon prices can improve the manufacturer-decision flexibility when there exists a profit-sharing contract. Finally, numerical experiments confirmed the analytical results.

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“…A few studies have been conducted to explore consumer WTP for climate-friendly products. In some cases, a low but significant WTP for low-carbon products has been found (Koistinen et al, 2013;Feucht and Zander, 2018), but other research indicates that there is no WTP, suggesting low interest in this topic (Vanclay et al, 2011;Zhao et al, 2018). However, multi-levelling in the form of a "traffic light" color scheme has been successfully tested (Thøgersen and Nielsen, 2016).…”

Section: [Here]mentioning

confidence: 99%

Multidimensional Labelling: Closing the Sustainability Information Gap between Producers, Consumers and Sustainability Science in the Food Sector

Kocsis

Kuslits

2019

Period. Polytech. Soc. Man. Sci.

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Product labels are designed to diminish producer-consumer information asymmetry, which represents a typical information gap.However, sustainability science, in its broadest sense, is another 'agent' for achieving sustainable development, while producer-science and consumer-science information gaps can also be identified. As a step towards closing these gaps, we propose a multidimensional form of eco-labelling in the food sector: a well-chosen system of labels that refer to the possible trade-offs known to sustainability science. The dimensions proposed in our model reflect types of negative environmental effects: the entities harmfully affected by production may be (1) other, non-human species (OTHER; 0th party), (2) other people thousands of miles away in space (FARTHER; 1st party), (3) consumers themselves in the present (HERE; 2nd party), or (4) other people later in time (LATER; 3rd party). We apply this framework to ethical labelling in the food sector.

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Consumers’ perception, purchase intention, and willingness to pay for carbon-labeled products: A case study of Chengdu in China

Cited by 128 publications

References 46 publications

Consumer Preferences for Different Designs of Carbon Footprint Labelling on Tomatoes in Germany—Does Design Matter?

Consumer Preferences for Different Designs of Carbon Footprint Labelling on Tomatoes in Germany—Does Design Matter?

Two-Stage Supply-Chain Optimization Considering Consumer Low-Carbon Awareness under Cap-and-Trade Regulation

Multidimensional Labelling: Closing the Sustainability Information Gap between Producers, Consumers and Sustainability Science in the Food Sector

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