Consumers' Perceptions and Willingness to Pay for Organically Grown Vegetables

Coulibaly, Ousmane; Nouhoheflin, Theodore; Aitchedji, C. C.; Cherry, A.; Adegbola, Patrice Ygué

doi:10.1080/19315260.2011.563276

Cited by 53 publications

(58 citation statements)

References 12 publications

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“…An even higher premium (of over 50%) for organic fruits and vegetables was recorded by Owusu and Anifori (2012) and Coulibaly et al (2011). For example, given a standard price of USD 0.25 for an average size head of cabbage or a pack of tomatoes treated with synthetic pesticides, consumers were willing to pay up to 57 and 50% more for organic cabbage and tomatoes, respectively, above that of synthetic pesticide-treated cabbages or tomatoes in Ghana.…”

Section: Willingness To Pay For Safer Fruits and Vegetablesmentioning

confidence: 93%

“…While the least important factor was the brand name of the product, the notion of "Certified safe, by residue testing", was the fifth most important factor consumers considered in their decision to purchase (López Camelo 2004). In a study conducted in Ghana and Benin, on organic production of cabbage and tomatoes, consumers said they looked for vegetables that were free of damage from insects, fresh, big, bright, hard and free of dirt (see Table 1) (Coulibaly et al 2011). In a related study conducted on organic lettuce in Ghana, freshness, no damage by insects, size and cleanliness were used as product-quality attributes (Owusu and Anifori 2012).…”

Section: Attributes Used By Consumers To Assess Food Safety and Qualitymentioning

confidence: 99%

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Consumer perceptions of fruit and vegetable quality: certification and other options for safeguarding public health in West Africa

Keraita¹,

Drechsel²

2015

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164 Working PapersThe publications in this series record the work and thinking of IWMI researchers, and knowledge that the Institute's scientific management feels is worthy of documenting. This series will ensure that scientific data and other information gathered or prepared as a part of the research work of the Institute are recorded and referenced. Working Papers could include project reports, case studies, conference or workshop proceedings, discussion papers or reports on progress of research, country-specific research reports, monographs, etc. Working Papers may be copublished, by IWMI and partner organizations.Although most of the reports are published by IWMI staff and their collaborators, we welcome contributions from others. Each report is reviewed internally by IWMI staff. The reports are published and distributed both in hard copy and electronically (www.iwmi.org) and where possible all data and analyses will be available as separate downloadable files. Reports may be copied freely and cited with due acknowledgment. About IWMIIWMI's mission is to provide evidence-based solutions to sustainably manage water and land resources for food security, people's livelihoods and the environment. IWMI works in partnership with governments, civil society and the private sector to develop scalable agricultural water management solutions that have a tangible impact on poverty reduction, food security and ecosystem health.

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Section: Willingness To Pay For Safer Fruits and Vegetablesmentioning

confidence: 93%

Section: Attributes Used By Consumers To Assess Food Safety and Qualitymentioning

confidence: 99%

Consumer perceptions of fruit and vegetable quality: certification and other options for safeguarding public health in West Africa

Keraita¹,

Drechsel²

2015

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“…A total of 303 sampled houses were selected, 180 in Abomey-Calavi and 123 Cotonou, a sample size similar to other consumer WTP studies [31,65,66]. Households not purchasing and consuming cabbage (Brassica oleracea L. var.…”

Section: Sampling Strategymentioning

confidence: 99%

Consumers’ Willingness to Pay for Cabbage with Minimized Pesticide Residues in Southern Benin

et al. 2015

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Cabbage (Brassicaceae) is one of the most frequently consumed exotic vegetables in Benin and also the most affected by insects. To meet growing food demand, farmers rely heavily on synthetic pesticides that are harmful for themselves, consumers and the environment. Integrated pest management has been proposed as the means to improve vegetable productivity and quality in many developing countries. One approach is to substitute pesticides with physical barriers to insects, like nets. Here, we assess consumers' OPEN ACCESSEnvironments 2015, 2 450 perceptions about cabbage and their purchasing behavior towards cabbage that was produced using these nets in two major cities in Benin. Results indicate that consumers are aware of the health risks associated with intensive use of pesticides but were not able to recognize the quality difference between cabbage produced under nets from those using pesticides. All consumers were willing to pay a price premium for cabbage with minimized pesticides residues compared with conventionally produced cabbage, the average premium being 38%. Women, older, highly educated consumers and those able to distinguish cabbage qualities were willing to pay the most. We suggest that farmers will obtain higher prices if their production of cabbage with preferred characteristics is accompanied by an improved marketing strategy.

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“…En effet, ceux-ci ont des goûts variés, ils montrent des préférences pour la diversité et s'appuient sur des critères de choix différents pour des produits identiques. Ainsi, des analyses portant sur le consentement à payer des consommateurs au Bénin et au Ghana pour des produits biologiques, montrent qu'ils tiennent à la fois compte de la fraîcheur, de l'absence de défaut physique ou encore de l'homogénéité dans la forme et la coloration dans leurs achats de choux et de tomates (Coulibaly et al, 2011). De plus, leurs préférences sont fluctuantes, liées à la météorologie, et donc difficiles à prévoir.…”

Section: Cadre Théoriqueunclassified

“…Près de 7000 tonnes de fruits et de légumes frais y sont vendus chaque année, générant en 2012 un chiffre d'affaires de près de 2 millions d'euros, soit entre 5 % et 10 % du commerce de l'ensemble des fruits et légumes biologiques au Kenya. La croissance annuelle est soutenue, de l'ordre de 33 % entre 2011et 2012(Organic Denmark, 2013. L'agriculture biologique est apparue au Kenya dans les années 1980.…”

Section: Introductionunclassified

L'organisation des marchés de producteurs de fruits et légumes biologiques à Nairobi, Kenya

Tankam¹

2017

Cah. Agric.

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Résumé -La consommation de produits certifiés n'est plus l'apanage des pays développés. Au Kenya, les premiers marchés biologiques sont apparus à Nairobi en 2006. Ils sont approvisionnés par des maraîchers, confrontés à une diversité de défis : construire une certification biologique crédible, garantir la fraîcheur des produits et composer avec l'hétérogénéité des attentes des consommateurs. À partir de données d'enquête et du cadre analytique des coûts de transaction, nous analysons l'organisation des marchés de 2006 à 2013. Nous montrons que si la certification collective des producteurs a permis de fonder les premiers marchés, son abandon progressif n'a pas été synonyme d'effondrement des transactions. En effet, l'organisation des producteurs, qui tient d'une quasi-intégration, a permis une coordination efficace avec le marché, contribuant à la formation d'une rente que les producteurs cherchent à préserver. De plus, les relations interpersonnelles entre producteurs et consommateurs, rendues possible par la vente directe, ont contribué à la continuité des transactions malgré l'arrêt de la certification et la hausse de l'incertitude associée.Mots clés : petit agriculteur / marché agricole domestique / agriculture biologique / coût de transaction / Kenya Abstract -Supplying Nairobi with organic products: some insights on farmer markets' organization.Consumption of certified products is no longer the privilege of developed countries. In Kenya, the first organic markets appeared in 2006 in Nairobi. They were supplied by vegetable growers, facing different challenges: building a credible organic certification, maintaining products' freshness and dealing with the heterogeneity of consumers' expectations. Based on survey data and the transaction costs analytical framework, we analyze Kenyan organic markets between 2006 and 2013. We show that if the collective certification of producers enabled the creation of initial markets, the gradual abandonment of certification was not synonymous with the collapse of transactions. Actually, the organization of producers, which is "quasi-integrated", allowed for an efficient coordination with markets, helping to build a rent that the producers try to protect. On the other hand, interpersonal relations between producers and consumers resulting from direct sales, ensured the continuation of transactions despite the end of the certification and the related increasing uncertainty.

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Consumers' Perceptions and Willingness to Pay for Organically Grown Vegetables

Cited by 53 publications

References 12 publications

Consumer perceptions of fruit and vegetable quality: certification and other options for safeguarding public health in West Africa

Consumer perceptions of fruit and vegetable quality: certification and other options for safeguarding public health in West Africa

Consumers’ Willingness to Pay for Cabbage with Minimized Pesticide Residues in Southern Benin

L'organisation des marchés de producteurs de fruits et légumes biologiques à Nairobi, Kenya

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