Consumers’ perceptions, preferences and willingness-to-pay for wine with sustainability characteristics: A review

Schäufele, Isabel; Hamm, Ulrich

doi:10.1016/j.jclepro.2017.01.118

Cited by 339 publications

(277 citation statements)

References 47 publications

Supporting

Mentioning

251

Contrasting

Unclassified

Order By: Relevance

“…Although SMEs often lack sources to implement more advanced sustainability programs (Halme & Korpela, ), such as EMS (Borsellino et al, ; Szolnoki, ), our broad analysis of practices shed novel insights in the implementation of sustainability across different management domains. From a marketing point of view, producers are more and more tackling sustainability issues (Fiore et al, ; Marshall et al, ) in order to meet and benefit from the increased consumer demand for sustainability attributes in wine (Schäufele & Hamm, ). Marketing practices were also relatively well adopted in our sample of SMEs, but our study shows that adoption rates were as high and often higher in other management domains, especially in operational management practices.…”

Section: Discussionmentioning

confidence: 99%

Drivers, adoption, and evaluation of sustainability practices in Italian wine SMEs

et al. 2019

View full text Add to dashboard Cite

Based on a survey with 64 small and medium-sized enterprises (SMEs) in two Italian wine regions, this study aims to (a) identify key drivers and barriers of the adoption of sustainability and (b) compare the adoption and evaluation (use, financial/labor investments, and satisfaction) of sustainability practices in four management domains (marketing, chain, operational, and innovation). Results show that internal drivers were considered to be more important than external drivers. Economic sustainabilityoriented drivers scored significantly lower than drivers related to other dimensions, such as environmental sustainability and heritage. Key barriers refer to labor and investments costs, as well as concerns about greenwashing. Although there are substantial differences in adoption and evaluation of sustainability practices within and between management domains, this study confirms their widespread adoption in wineries. Among users, satisfaction levels outweigh the perceived investments.Except for innovation management practices, financial investments are considered to be lower than labor investments. Positive correlations between use-satisfaction (within each management domain) and between investments or satisfaction levels (between management domains) further lend support for producers' adoption of multiple practices. At sustainability dimension level, heritage is negatively correlated with the evaluation indicators, indicating that it may act as a potential barrier to some sustainability practices. Segmentation analysis identified a low (30%) and high sustainability clusters (70%), which differ significantly in terms of sustainability perceptions and drivers, adoption, and evaluation of practices, as well as company characteristics.Future research needs to validate the findings on SMEs, compare our measures with more objective evaluation indicators, future adoption rates, and multidimensional sustainability practices.

show abstract

Section: Discussionmentioning

confidence: 99%

Drivers, adoption, and evaluation of sustainability practices in Italian wine SMEs

et al. 2019

View full text Add to dashboard Cite

show abstract

“…Particularly in New World wine-producing countries (South Africa, New Zealand, Australia and USA), there has been an increasing proliferation of wines labelled as sustainable [8,18,21,22]. Many wineries understand that being environmentally friendly has become a strategic business asset for differentiation [23,24].…”

Section: Sustainability Aspects In the Wine Sectormentioning

confidence: 99%

“…For this reason, eco-friendly packaging (i.e., lightweight glass bottles which reduce transportation costs) have become a very important attribute [18], especially for younger generations. In addition, considering the little knowledge and awareness of sustainable agricultural production practices [8,53] and the difficulty in communicating complicated farming practices to consumers [54], the relative certification system behind every program is often present [9,18]. This tool reduces the information asymmetry between producers and consumers and help to make informed purchase decisions [3,14].…”

Section: Four Environmental Constructsmentioning

confidence: 99%

Millennial Generation and Environmental Sustainability: The Role of Social Media in the Consumer Purchasing Behavior for Wine

et al. 2017

View full text Add to dashboard Cite

Abstract:In the coming years, social media technology will have a crucial role in environmental involvement and in encouraging sustainable behaviors in the wine industry. Sustainable development is becoming a crucial topic for many consumers. Also, in the wine industry much research has been carried out to decrease the environmental impact, with a particular focus on renewable energy use, greenhouse gas emissions, pesticides reduction, water and waste management, biodiversity, soil and landscape preservation. In recent years, social media technologies have gained increased attention for their potential to amplify environmental concerns and encourage sustainable behaviors among people. This study aims to study the role of social media in the consumer purchasing behavior for wine between the millennial and non-millennial generations. A total sample of 2597 Italian wine consumer responses were collected and a structured questionnaire was used to test our hypothesis. The main results show that the greater the import the consumer places on the product/process dimension of environmental sustainability, the higher the self-selection in market segments. This is true for both millennials and non-millennials. The results show the power of social media to increase sustainability awareness and consecutively influence the consumer's buying behavior for wine (higher price segment). From a marketing perspective, companies should improve their capacity to share and communicate their environmental activities through social media.

show abstract

“…Rather, we think it is more fruitful to understand how critical are some attributes of product/services pursued within CF campaigns to benefiting sustainability-oriented projects and increasing the odds of success in CF. This research question is inspired by previous literature claiming that product/service attributes do have an impact on purchasing behavior of sustainability-oriented products (Auger, Burke, Devinney, & Louviere, 2003;Auger, Devinney, Louviere, & Burke, 2008Bougherara & Combris, 2009;Crane, 2001;De Pelsmacker, Driesen, & Rayp, 2005;Schäufele & Hamm, 2017). Such considerations have been developed in the broader context of consumer purchasing behavior but we argue that they could also be applied in the context of CF (specifically, reward based 1 ).…”

mentioning

confidence: 99%

Crowdfunding as a tool to support sustainability‐oriented initiatives: Preliminary insights into the role of product/service attributes

et al. 2019

View full text Add to dashboard Cite

A common goal of current research seems to uncover whether crowdfunding (CF) could be considered an effective way to support sustainability-oriented initiatives in securing funding, due to diverging results emerging from literature. We claim that the objective of proving whether CF may benefit sustainability-oriented initiatives could be misplaced; rather, we deem more fruitful to understand how critical are some attributes of products/services pursued within CF campaigns to benefiting sustainability-oriented initiatives and increasing their odds of success in CF. We focus on food-related projects as in this sector, sustainability issues apply more than to any other human activities and construct a unique sample of food CF campaigns launched and ended in the European Economic Area countries on the world's most popular reward-based CF platform, that is, Kickstarter. We identify campaigns with a sustainability orientation and perform an in-depth qualitative analysis, which allows us to classify them into meaningful clusters and subclusters. Our research suggests that the emphasis on egoistic/self-centered product attributes, rather than on altruistic/society-centered attributes, is generally more crucial to facilitate CF support to sustainability-oriented projects. However, the emphasis on altruistic/society-centered attributes emerges to be more beneficial for initiatives specifically supporting local products. Our results also suggest that rewardbased CF is not suitable for sustainability-oriented projects targeting disadvantaged individuals/groups. These results offer both theoretical and empirical contributions to the literature as well as practical implications.

show abstract

Consumers’ perceptions, preferences and willingness-to-pay for wine with sustainability characteristics: A review

Cited by 339 publications

References 47 publications

Drivers, adoption, and evaluation of sustainability practices in Italian wine SMEs

Drivers, adoption, and evaluation of sustainability practices in Italian wine SMEs

Millennial Generation and Environmental Sustainability: The Role of Social Media in the Consumer Purchasing Behavior for Wine

Crowdfunding as a tool to support sustainability‐oriented initiatives: Preliminary insights into the role of product/service attributes

Contact Info

Product

Resources

About