2019
DOI: 10.1016/j.jclepro.2019.02.142
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Consumers’ preferences for electricity-saving programs: Evidence from a choice-based conjoint study

Abstract: Electric utilities play a crucial role in designing and deploying electricity conservation programs. However, because people can freely decide to participate in such programs or not, better understanding what types of programs appeal to specific groups of customers is fundamental. The authors therefore explore preferences of likely subscribers for electricity-saving programs defined by various features (such as goal setting, tailored feedback provision, or reward and penalty schemes), and use a latent class ap… Show more

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Cited by 35 publications
(8 citation statements)
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“…Save energy programs may be initiated by the government to bring awareness in the general public on how to reduce energy wastage and the government should provide incentives to the general public who successfully manage to reduce electricity wastages. (Hille et al, 2019). Private sectors should be encouraged to invest in renewable energy projects and government should offering tax reliefs to boost the usages of biofuels and renewable energies.…”
Section: Discussionmentioning
confidence: 99%
“…Save energy programs may be initiated by the government to bring awareness in the general public on how to reduce energy wastage and the government should provide incentives to the general public who successfully manage to reduce electricity wastages. (Hille et al, 2019). Private sectors should be encouraged to invest in renewable energy projects and government should offering tax reliefs to boost the usages of biofuels and renewable energies.…”
Section: Discussionmentioning
confidence: 99%
“…• Climate change mitigation policies for residential energy use [42] • Private investments in technologies [49], e.g. wind [47], solar thermal [56] • Electricity products [57], load control management/ domestic appliance curtailment contracts [58] • Smart meters [59], electricity saving products [60], energy pricing programs for demand side management [61] …testing the value of the attributes… Environmental aspects:…”
Section: Specifications Of the Studiesmentioning
confidence: 99%
“…Identifying the diversity of consumer preferences is essential for developing effective market strategies. Knowing the characteristics of each consumer segment can help develop product and service differentiation that meets most consumer needs [22]. Through a better understanding of consumers, the gap between consumer preferences and a product portfolio can be eventually closed [9].…”
Section: Consumer Preference Heterogeneitymentioning
confidence: 99%
“…When analysing preferences for energy-saving behaviour, researchers were also interested in the heterogeneity of consumers. Recently, Hille et al [22] found heterogeneity in preferences for participation in electricity-saving programs defined by several attributes (i.e., goal setting, tailored feedback provision, and reward and penalty schemes) using a latent class approach. Consumer segments could then be categorised in terms of their psychographic and socio-demographic characteristics in order to effectively tailor marketing and communication programs.…”
Section: Consumer Preference Heterogeneitymentioning
confidence: 99%