Consumers’ preferences for fresh broccolis: interactive effects between country of origin and organic labels

Xie, Jing; Gao, Zhifeng; Swisher, Marilyn E.; Zhao, Xin

doi:10.1111/agec.12193

Cited by 97 publications

(88 citation statements)

References 42 publications

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“…Interest in country of origin of a food is understood to be a preference of consumers for foods produced in their own country [19,20], following either from inferences about food quality and safety, or a belief that locally produced foods are better for the local economy. The ranking of important issues on food labels is not consistent across countries [17].…”

Section: Discussionmentioning

confidence: 99%

A survey of consumer attitude towards nutrition and health statements on food labels in South Australia

Riley¹,

Bowen²,

Krause³

et al. 2016

FFHD

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Background: For many decades, Australia has required a Nutrient Information Panel to be included on food packaging, usually on the back of products. Recently, two regulated, voluntary systems were introduced for use on food packaging in Australia: the Health Star Rating system and nutrient content and health claims. Nonetheless, the scope and potential for these new initiatives to achieve their purpose is partly depdendant on their perception by consumers. This report describes the results of a population based survey of South Australian adults about how various elements of food labels are used to inform their purchase decisions. Methods:A survey was conducted using a random stratified sampling technique in people aged 15 years and older in the Australian state of South Australia. All surveys were administered faceto-face to 3005 people between September 2015 and December 2015. Data was weighted by the inverse of the individual's probability of selection, as well as the response rate in metropolitan and country regions and then reweighted to benchmarks from the June 2014 Estimated Resident Population calculated by the Australian Bureau of Statistics. Results:The response rate for the survey was 57.3%. Most respondents to the survey rated their own dietary intake as 'healthy' (61.5%) or 'extremely healthy' (9.1%). Aside from price, country of origin was nominated as the most important information on the food label of a food bought for the first time (by 35.0%), followed by the ingredient list (21.6%) and claims about nutrition (20.9%). The response to this question was markedly different by age group, with almost half (48.3%) of those aged 55 years or over considering that country of origin was the most important information to look for. For the youngest age group (15-34 yrs), 28.4% considered the ingredient list was the most important information, 26.5% considered claims about nutrition to be most important, and 22.2% considered country of origin to be the most important information on the food label. The Nutrition Information Panel was used to guide the purchase decision for a new breakfast cereal by more than half of respondents (50.8%), while a statement on the front of the pack about how the food effects health was used to guide the purchase decision of only 8.9%. While only 22.1% disagreed (16.4% disagreed somewhat, 5.7% disagreed completely) with the statement that 'the Nutrient Information Panel on food packaging is a trustworthy source of information,' almost double the amount of subjects at 44.0% disagreed (36.1% disagreed somewhat, 17.9% disagreed completely) that 'statements about health on food packaging are a trustworthy source of information.' Conclusion: For South Australian adults, statements about health benefits of food on food packaging are viewed with much greater suspicion than the nutrient information panel. Attitudes towards food packaging varied more by age group than by sex of the respondent. For an unfamiliar food, country of origin is considered the most important information ...

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Section: Discussionmentioning

confidence: 99%

A survey of consumer attitude towards nutrition and health statements on food labels in South Australia

Riley¹,

Bowen²,

Krause³

et al. 2016

FFHD

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“…Certification provides a signal to consumers to eliminate the uncertainty that consumers are facing when purchasing food products [8,16,17]. Consequently, it is considered as a useful instrument to prevent unsafe foods.…”

Section: Literature Reviewmentioning

confidence: 99%

“…In developed countries like the US, it is required to provide country-of-origin of food products such as shells, fresh vegetables, and fruits [17]. Loureiro and Umberger (2007) reported that US consumers were prepared to pay an extra of 1.90 dollars per lb.…”

Section: Literature Reviewmentioning

confidence: 99%

Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

Wang

2018

Sustainability

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Abstract:The paper aims to investigate Chinese consumers' willingness-to-pay (WTP) for pork characterized by four attributes, namely food safety certification labels, location-of-origin, "free from veterinary drug residues" label, and price, based on a choice experiment conducted among 844 consumers from Jiangsu and Anhui provinces, China. A Random Parameter Logit model was estimated to elicit consumers' WTP. The results showed that Jiangsu consumers' WTP for pork with a "Organic Food" certification (26.78 Yuan) was the highest among all attributes, followed by "Green Food" certification (20.22 Yuan), "free from veterinary drug residues" label (23.18 Yuan), and location-of-origin (12.77 Yuan). However, there was only a moderate preference for "Safe Food" certification (8.10 Yuan). In addition, respondents from the more developed region (i.e., Jiangsu) had significantly higher WTP for all attributes than respondents from Anhui, a less developed region.The Random Parameter Logit model shows that better educational attainment and higher income were two factors that were associated with a higher WTP. The main policy recommendations are that public awareness of the different types of verifications should be improved and that authorization of certification logos should be enforced strictly so that food with certification logos are always reflective of the standard being followed.

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“…The key role of consumer demand for the development of the organic market has also given rise to a growing literature (Aschemann-Witzel and Zielke, 2015, Hemmerling et al, 2015, Hughner et al, 2007, Rödiger and Hamm, 2015. Although there are many studies of consumer preferences for COO on the one hand and organic food on the other, research on COO effects in the context of organic food is scarce (Xie et al, 2015). More specifically, there is a lack of research on how consumers evaluate imported organic food products.…”

Section: Introductionmentioning

confidence: 99%

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

Thøgersen

Pedersen

Paternoga

et al. 2017

BFJ

126

111

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Purpose: This paper reviews the literature on the country-of-origin (COO) effect in the context of organic food and develops suggestions for further research in this area. Research has investigated COO effects and consumer responses to organic food, but there is little research on the combination of the two.Design/methodology/approach: A narrative review of two research streams and their intersection, forming the basis for the development of a research agenda. Findings:There are few studies analysing the possible interaction between the effects of organic and COO on consumers' food preferences and choices. In general, COO seems to lose impact when other quality cues are salient. This suggests a lower impact of COO for organic than for conventional food products. However, there is still no research on the possible impact of organic labelling in categories where products from a foreign country are able to demand a premium, and little is known about consumer preferences for different import countries regarding organic food.Six potential future research directions are suggested. Research implications:There is a need for research that more systematically investigates the possible interactions between COO and organic labelling on consumers' food product preferences and choices. A research agenda is suggested as a starting point. Originality/value:This literature review highlights the lack of research on the interaction between COO effects and consumer responses to organic food. The literature review creates a basis for future research and a possible research agenda is suggested.3

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Consumers’ preferences for fresh broccolis: interactive effects between country of origin and organic labels

Cited by 97 publications

References 42 publications

A survey of consumer attitude towards nutrition and health statements on food labels in South Australia

A survey of consumer attitude towards nutrition and health statements on food labels in South Australia

Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

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