Consumers' preferences for geographical origin labels: evidence from the Canadian olive oil market

Menapace, Luisa; Colson, Gregory; Grebitus, Carola; Facendola, Maria

doi:10.1093/erae/jbq051

Cited by 197 publications

(151 citation statements)

References 32 publications

Supporting

Mentioning

127

Contrasting

Unclassified

Order By: Relevance

“…In fact, the estimated parameters associated to the origin levels (IMP and CAT) (-0.621 and 0.581, respectively) are relatively high, only below those associated to PRICE and ORG (-0.781). This finding is consistent with previous studies on the importance of geographical origin in consumer decision making (Scarpa & Del Guidice, 2004;Scarpa & Thiene, 2005;Schnettler et al, 2008;Menapace et al, 2011). Catalan olive oils are preferred over other Spanish or imported oils, while olive oil produced in other Spanish regions is preferred over imported olive oil.…”

Section: Discussionsupporting

confidence: 92%

“…The price coefficient (-0.987) is significant and has a negative sign, becoming the most restrictive factor for purchasing extra virgin olive oil (Scarpa & Del Giudice, 2004;Parras-Rosa et al, 2008;Menapace et al, 2011). Moreover, the corresponding standard deviation is significant indicating relevant Catalonian consumers' preferences heterogeneity.…”

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

Revealing additional preference heterogeneity with an extended random parameter logit model: the case of extra virgin olive oil

Yangui

Costa‐Font

Gil

2014

Span. j. agric. res.

View full text Add to dashboard Cite

Methods that account for preference heterogeneity have received a significant amount of attention in recent literature. Most of them have focused on preference heterogeneity around the mean of the random parameters, which has been specified as a function of socio-demographic characteristics. This paper aims at analyzing consumers’ preferences towards extra-virgin olive oil in Catalonia using a methodological framework with two novelties over past studies: 1) it accounts for both preference heterogeneity around the mean and the variance; and 2) it considers both socio-demographic characteristics of consumers as well as their attitudinal factors. Estimated coefficients and moments of willingness to pay (WTP) distributions are compared with those obtained from alternative Random Parameter Logit (RPL) models. Results suggest that the proposed framework increases the goodness-of-fit and provides more useful insights for policy analysis. The most important attributes affecting consumers’ preferences towards extra virgin olive oil are the price and the product’s origin. The consumers perceive the organic olive oil attribute negatively, as they think that it is not worth paying a premium for a product that is healthy in nature.

show abstract

Section: Discussionsupporting

confidence: 92%

Section: Discussionmentioning

confidence: 99%

Revealing additional preference heterogeneity with an extended random parameter logit model: the case of extra virgin olive oil

Yangui

Costa‐Font

Gil

2014

Span. j. agric. res.

View full text Add to dashboard Cite

show abstract

“…Having revealed the importance of the origin attribute or rather the certification of a PDO (Fotopoulos & Krystallis, 2001; Van der Lans et al, 2001;García et al, 2002;Ward et al, 2003;Caporale et al, 2005;Krystallis & Ness, 2005;Espejel & Fandos, 2008;Bernabéu et al, 2009;Kavallari et al, 2009;Chan-Halbrendt et al, 2010;Dekhili et al, 2011;Menapace et al, 2011;Mtimet et al, 2011Mtimet et al, , 2013Erraach et al, 2014;Yangui et al, 2014), it is necessary to determine the importance of other attributes that help the differentiation of olive oil synergistically. The origin of the olive oil is predetermined as Spanish, given the importance of this attribute for Spanish consumers (Espejel & Fandos, 2008;Bernabéu et al, 2009;Erraach et al, 2014;Yangui et al, 2014).…”

Section: Data Collectionmentioning

confidence: 99%

Preference for olive oil consumption in the Spanish local market

Cañete

Díaz

2017

Span. j. agric. res.

View full text Add to dashboard Cite

It is becoming ever more important for the olive oil industry in Spain to adopt a business strategy based on client orientation. In this sense, the objective of this paper is to identify the preferences of olive oil consumers and propose a series of business strategies for the producing sector. The methodology consisted in a survey of 404 olive oil consumers during the months of January and February 2013, whose preferences were determined through several multivariate techniques (conjoint analysis, consumer segmentation and a simulation of market share). The preferred olive oil is low priced, extra virgin and organic. The type of bottle does not appear to be relevant in the buying decision process, although it might be a factor in increasing market share. The current economic crisis has resulted in the emergence of two consumer segments; 67.1% of consumers selected the olive oil they buy on the basis of price and 32.9% were guided by the product's specific attributes, which include, for example, organic production, which can be another differentiating element for producing companies.

show abstract

“…et al (2002) provide the first work that analyses consumer preferences of olive oil in a non-producing country such as the UK. Following this study, other countries have been used (e.g., Japan (Mtimet et al, 2008) and Canada (Menapace et al, 2011)). …”

Section: Study Of Consumer Preferences Of Olive Oil Through Conjoint mentioning

confidence: 99%

Consumer Preferences for Olive-Oil Attributes: A Review of the Empirical Literature Using a Conjoint Approach

Jiménez-Guerrero¹,

Gázquez-Abad²,

Huertas-García³

2012

Olive Oil - Constituents, Quality, Health Properties and Bioconversions

View full text Add to dashboard Cite

Consumers' preferences for geographical origin labels: evidence from the Canadian olive oil market

Cited by 197 publications

References 32 publications

Revealing additional preference heterogeneity with an extended random parameter logit model: the case of extra virgin olive oil

Revealing additional preference heterogeneity with an extended random parameter logit model: the case of extra virgin olive oil

Preference for olive oil consumption in the Spanish local market

Consumer Preferences for Olive-Oil Attributes: A Review of the Empirical Literature Using a Conjoint Approach

Contact Info

Product

Resources

About