Consumers preferences of shopping centers in Bratislava (Slovakia)

Abstract

There have been changes in the shopping behavior and preferences of consumers in the post-communist countries caused by political changes after 1989. Slovakia is not an exception, and it has been observed a change not only at the consumers' level but also in retail stores. A notable bearer of such changes was the construction of big shopping centers that were a new phenomenon in shopping. They quickly became popular and changed spatial and shopping patterns of consumers. The main aim of this study is to analyze and evaluate the shopping preferences of consumers based on the example of the capital cityBratislava (at the level of urban districts). The database consists of results of a questionnaire survey carried out in 2011. Respondents were interviewed inside the shopping center. The partial aims focus on the analysis of consumers' perceptions, the frequency of their shopping and the mode of transport used for shopping. One of the goals of this study is also to evaluate the perception of consumers in terms of the catchment areas of the chosen shopping center, as well as the perceptional classication of retail in the given area and the accessibility of stores.

Hollowing out and revitalising a post-socialist city centre: Vacant commercial premises in Zagreb

“…The retail business sector is the fastest changing sector for most post-communist economies and consumer shopping behaviour and habits are changing in tune with this (Spilková, 2003;Križan, Bilková, Kita, & Siviček, 2016). As Bilková, Križan, & Barlík (2016) noticed, a notable bearer of changes in consumer habits was the construction of big shopping centers that were a novelty in shopping. Hypermarkets, specialised hypermarkets, and commercial centres came to be built on the outskirts of the city as well as in the city core, along thoroughfares and near important residential zones outside the city centre (Lukić & Jakovčić, 2004;Nagy, 2001;Sić, 2007;Temelová, 2007).…”