Consumers Purchase Intentions of Green Electric Vehicles: The Influence of Consumers Technological and Environmental Considerations

Abstract

The purpose of the current study is to explore barriers influencing consumers’ intention to adopt sustainable electric vehicles (EV) based on the modified theory of planned behavior (TPB) model. Structural equation modeling (SEM) and confirmatory factor analysis (CFA) were employed to analyze the research model, using 262 valid responses. The findings of the current study explored how attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC) significantly influenced users’ sustainable consumption intentions. The finding also explored ways in which environmental concern significantly influenced ATT, SN, PBC, and sustainable consumption intention of the users. Not only measurements of vehicle performance, namely safety, reliability, and range, but other factors, such as purchasing price, charging facility, and maintenance and battery cost also influenced consumers’ sustainable consumption intentions. The predictive power of the proposed model (R2 = 63.5) was better than the original TPB (R2 = 53.6). Results also indicated that Taiwanese are primarily concerned about the greenhouse effects on the environment, which reflected their sustainable consumption intentions. The conclusions of the current study could assist government and policymakers in designing sustainable programs, which could improve consumers’ sustainable consumption intentions to prevent further air pollution and reduce CO2 emissions from the transportation sector.

Factors Influencing Consumer Behavior toward Green Products: A Systematic Literature Review

“…In addition, social norms refer to how people think and act pro-environmentally [ 72 ]. The reviewed studies present the role of social norms in predicting pro-environmental behavior and changing people’s green behaviors [ 41 , 47 , 53 , 62 , 72 ]. The results indicate that people are significantly influenced by society’s actions regarding pro-environmental issues and the way society presents normality in this context.…”

“…Although in the past, social norms represented one of the most used factors influencing consumers’ environmental behaviors [ 81 ], this concept is still an important one when it comes to making consumers act pro-environmentally [ 41 , 47 , 53 , 62 , 72 , 82 ]. Letting people know how others act regarding the protection of the environment can be the key to how social norms can influence green buying behavior [ 81 ].…”

Integrating Diffusion of Innovations and Theory of Planned Behavior to Predict Intention to Adopt Electric Vehicles in Rwanda

“…The PBC, the third variable of the TPB theory, defines the ease or difficulty with which a person may exhibit a specific type of behaviour (Ajzen, 1991). PBC is also the perception of how easy or difficult it is to perform a behaviour (Dutta & Hwang, 2021;Yeğin & Ikram, 2022). Some studies have outlined PBC as an essential determinant of adoption intention, even for electric vehicles.…”

Moderating Effect of Collectivism on Chinese Consumers’ Intention to Adopt Electric Vehicles—An Adoption of VBN Framework

“…First, being emission free and costing less for driving makes electric vehicles an environment friendly product, and it has been suggested in a survey conducted in 2019 that 65.9% of respondents in China prefer an electric vehicle over a conventional vehicle because it is environment friendly [35]. Second, specific constructs on environmental psychology studies are also found to have a close relationship with intention to adopt an electric vehicle, such as environmental concern [36], personal norms [12,31,37] and environmental self-identity [29,38]. Based on the above reasons, the discussion of intention to adopt an electric vehicle would be conducted from pro-environmental behavior perspective.…”