Consumers' Rules of Engagement in Online Information Exchanges

Poddar, Amit; Mosteller, Jill; Ellen, Pam Scholder

doi:10.1111/j.1745-6606.2009.01147.x

Cited by 44 publications

(29 citation statements)

References 34 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…To reduce privacy concerns of users, companies and OSN providers may enhance their perceived control by providing more transparent, consistent and userfriendly privacy management systems (Hugl, 2011;Krasnova et al, 2010). Requests for personal information should be fair and justified to avoid feelings of privacy invasion (Poddar, Mosteller, & Ellen, 2009). Being concerned with privacy issues, Hong Kong users tend to join activities and fan pages of only known brands that they trust.…”

Section: Managerial Implicationsmentioning

confidence: 99%

Consumer motivations to disclose information and participate in commercial activities on Facebook

2014

Journal of Global Scholars of Marketing Science

View full text Add to dashboard Cite

The prevalence of social media use has significantly expanded the landscape of marketing communication and brand community management. Currently, various international brand players are beginning to develop ways of communicating with their customers on social media. This study focuses on the marketing applications of social media by examining the key motivations influencing the disclosure of personal information and participation in commercial activities of Facebook users in Hong Kong. The 566 responses were analyzed using descriptive statistics, reliability analysis and structural equation modeling. The results support most of our hypotheses, suggesting that perceived convenience of maintaining relationships, enjoyment of activities, self-presentation, social presence, and perceived risks of privacy invasion have significant impacts on users' self-disclosure on Facebook and participation in commercial activities. The findings contribute to the literature on internet consumer behavior and have implications for the use of social media tools in marketing.

show abstract

Section: Managerial Implicationsmentioning

confidence: 99%

Consumer motivations to disclose information and participate in commercial activities on Facebook

2014

Journal of Global Scholars of Marketing Science

View full text Add to dashboard Cite

show abstract

“…For instance, people might have a different set of "rules" in every specific situation. As a consequence, this could affect their privacy protection strategies when using the Internet for different purposes (Poddar, Mosteller, & Ellen, 2009). Another limitation lies in the fact that more work needs to be done to determine whether other observable variables also play a role in the perceived reliability of the social contract, such as previous negative experiences or having more privacy knowledge.…”

Section: Practical and Theoretical Implicationsmentioning

confidence: 99%

Breaching the contract? Using social contract theory to explain individuals’ online behavior to safeguard privacy

2019

View full text Add to dashboard Cite

This study applies social contract theory to examine whether perceptions of a social contract explains adaptive behavior to safeguard online privacy. We (1) identify and (2) estimate the prevalence of subgroups that differ in their perceived "social contract" (based on privacy concerns, trust, and risk), and (3) measure how this perceived social contract affects adaptive online behavior. Using a representative two-wave panel survey (N = 1,222), we distinguished five subgroups of internet users; the highly-concerned, wary, ambivalent, neutral (the largest group), and carefree users. The former three were more likely to adapt their behavior than the latter two subgroups. We argue that the implied social contract represents an important construct that helps to identify whether individuals engage in privacy protection behavior.

show abstract

“…Moreover, Poddar and his partners did research which reveals three perceptual themes -the criticality of the exchange, felt invasion and fair play-used by consumers when personal information is requested in online exchanges. Their findings may help firms understand consumers' interpretation of online informational requests better and identify factors that how consumers respond [8]. In other words, their research aims at helping to make the information exchange process more comfortable and secure for customers.…”

Section: B Intentionmentioning

confidence: 99%

Online consumer behavior

Yang

Wan

Yang

2010

2010 International Conference on Computer and Communication Technologies in Agriculture Engineering

View full text Add to dashboard Cite

The prevalence and importance of e commerce are drawing more and more attention on the research of online consumer behavior. Although there are significant progresses in a variety of business disciplines focus on that area, the studies appear relatively fragmented and there is not a well-developed model accepted by the researchers. In view of this, this article reviews the literature and past effort on building a framework in this area, tries to offer a more comprehensive and logical model with four key building blocks (information, intention, adoption and evaluation) that can better guide the researches on online consumer behavior.

show abstract

Consumers' Rules of Engagement in Online Information Exchanges

Cited by 44 publications

References 34 publications

Consumer motivations to disclose information and participate in commercial activities on Facebook

Consumer motivations to disclose information and participate in commercial activities on Facebook

Breaching the contract? Using social contract theory to explain individuals’ online behavior to safeguard privacy

Online consumer behavior

Contact Info

Product

Resources

About