Consumers' <scp>self‐construal</scp>: Measurement and relevance for social media communication success

Hofmann, Verena; Schwayer, Lisa Marie; Stokburger-Sauer, Nicola; Wanisch, Anna Teresa

doi:10.1002/cb.1927

Cited by 24 publications

(19 citation statements)

References 89 publications

(210 reference statements)

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“…Our study further contributes to the controversies in the current literature about how selfconstrual is measured and structured (see Hofmann et al, 2021 for a review) by using four independence and interdependence scales developed by Hashimoto and Yamagishi (2016) to comprehend the duality of self-construal. Furthermore, the discussion of the problems of discriminant and convergent validity (Levine et al, 2003), as well as the content validity of self-construal measurement scale fosters us to devote effort to specify the most appropriate measurement model among competing models (two-factor; three-factor, four-factor, two-factor second-order constructs; Adams, 2005;Cross et al, 2011;Hashimoto & Yamagishi, 2013;Hashimoto & Yamagishi, 2016;Levine et al, 2003;Wu et al, 2019) for testing the relationships.…”

Section: Introductionmentioning

confidence: 91%

The conflicting effects of self-construal on impulsive buying tendency toward unhealthy food: the moderating role of future time perspective

2022

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This study extends the understanding of if and how consumer impulse buying tendency toward unhealthy food can be explained by the conflicting and interactive mechanisms of individual differences in self-construal and future time perspectives. Based on a survey sample of 439 Vietnamese consumers, this study adopts a structural equation modelling approach for second-order constructs and moderating effects to test hypotheses. The study confirms that interdependent and independent selfconstrual are structured as second-order individual constructs, and that interdependent self-construal has a negative impact, while an independent self-construal positively affects impulse buying tendency toward unhealthy food. In particular, besides having a direct negative effect on this tendency, future time perspectives have opposite moderating effects on these relationships.

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Section: Introductionmentioning

confidence: 91%

The conflicting effects of self-construal on impulsive buying tendency toward unhealthy food: the moderating role of future time perspective

2022

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“…Selfconstrual theory states that people with high interdependent self-construal are relationshiporiented and value social obligations (Singelis, 1994). Indeed, people with high interdependent self-construal are more likely to be concerned with prosocial behavior than those with high independent self-construal (Cross et al, 2011;Hofmann et al, 2021). Moreover, they are more likely to empathize with the emotions of NWOM sharers (Kwon and Sung, 2012) and, thus, are more inclined to attribute the motives of sharers to altruism.…”

Section: Negative Wordof-mouthmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

“…Additionally, previous research has empathized that consumers' self-construal, a personality trait, plays an important role in consumer behaviors such as information adoption and purchase decision (Hofmann et al, 2021;Kwon and Sung, 2012;Wong et al, 2022). As individuals with different self-construal have different cognitions of social relationships and prosocial behavior (Brewer and Gardner, 1996;Markus and Kitayama, 1991), this may lead to differences in their understanding of the emotional intensity of NWOM, allowing for differences in the effects of emotional intensity of NWOM.…”

Section: Introductionmentioning

confidence: 99%

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Impact of emotional intensity of negative word-of-mouth on perceived helpfulness in social media

Chen

Zhang

2022

IMDS

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PurposeNegative word-of-mouth has a variety of negative effects on companies. Thus, how consumers process and evaluate negative word-of-mouth is an important issue for companies. This research aims to investigate the effect of emotional intensity of negative word-of-mouth on consumers' perceived helpfulness.Design/methodology/approachThe research model was developed based on attribution theory. A four-study approach involving two field experiments and two online experiments was employed to examine the proposed hypotheses.FindingsThe results show that the emotional intensity of negative word-of-mouth negatively affects altruistic motive attributions, while altruistic motive attributions positively affect perceived helpfulness and plays a mediating role in the relationship between the emotional intensity of negative word-of-mouth and perceived helpfulness. Consumers' self-construal moderates the effects of emotional intensity of negative word-of-mouth on altruistic motive attributions and perceived helpfulness, with the negative effects of emotional intensity of negative word-of-mouth on altruistic motive attributions and perceived helpfulness being weaker for consumers with high interdependent self-construal than for those with high independent self-construal.Originality/valueThe findings not only have a significant theoretical contribution, deepening the understanding of the effects of negative word-of-mouth but also have useful implications for practitioners to improve the management of negative word-of-mouth.

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“…Items for social commerce intention were modified from Horng and Wu ( 2020 ). Lastly, self-construal items were adopted from Hofmann et al ( 2021 ) and Singelis ( 1994 ). All the items were measured on a seven-point Likert Scale, ranging from 1 (strongly disagree) to 7 (strongly agree).…”

Section: Theory and Hypotheses Developmentmentioning

confidence: 99%

Exploring the Relationship Between Visual Aesthetics and Social Commerce Through Visual Information Adoption Unimodel

2021

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The visual revolution and attention economy of the digital world have put visual aesthetic communication into the primary position of social media marketing. However, this phenomenon remains underexplored within social commerce research. This study thus develops a visual information adoption unimodel (VIAUM), to explore the relationship between visual aesthetics and social commerce intentions. Users with social commerce experience are invited to complete our online survey, and 321 valid data are collected. The results reveal that visual aesthetics has direct and indirect (via perceived usefulness) effects on the social commerce intention of users. Besides, interdependent self-construal (InterSC) strengthens the direct effect between visual aesthetics and social commerce intention. In contrast, independent self-construal weakens the mediation effects of perceived usefulness. This study is among the first attempts to empirically examine the intervening mechanism and boundary conditions between the visual aesthetics of self-presentation of micro-celebrity and the social commerce intention of consumers.

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Consumers' self‐construal: Measurement and relevance for social media communication success

Cited by 24 publications

References 89 publications

The conflicting effects of self-construal on impulsive buying tendency toward unhealthy food: the moderating role of future time perspective

The conflicting effects of self-construal on impulsive buying tendency toward unhealthy food: the moderating role of future time perspective

Impact of emotional intensity of negative word-of-mouth on perceived helpfulness in social media

Exploring the Relationship Between Visual Aesthetics and Social Commerce Through Visual Information Adoption Unimodel

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