Consumers' trust in food safety indicators and cues: The case of Vietnam

Le, Anh Duc; Nguyen, Minh Thi Thuy; Vu, Huong Thi Thu; Thi, Trang

doi:10.1016/j.foodcont.2020.107162

Cited by 26 publications

(16 citation statements)

References 16 publications

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“…The latter tend to place greater trust in public institutions and less in suppliers, which is not surprising at all, due to the fact that the rule of law is often executed more credibly in the industrial countries. For instance, Le et al states that it is often more difficult to control the market in the developing countries because supply chains are mostly non-state and consist of disparate households [31].…”

Section: Trust In Food Productsmentioning

confidence: 99%

Consumer Trust in Quality and Safety of Food Products in Western Siberia

et al. 2021

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Modern Russia faces difficulties in ensuring food quality and safety. The updated federal food security doctrine focuses on export opportunities and monitoring the ratio between domestic production and consumption. This agenda is determined by possible external threats: sanctions and trade wars, various conflicts, and economic and agricultural crises. The aim is to reveal the features of consumer behavior when interacting with food operators and to show the influence of socio-economic characteristics on individual practices. Empirical data are obtained from the authors’ mass survey and in-depth interviews. Results might signify that society came to a consensus on trust in quality and safety of food. Observed differences in outlet and product choices can be explained by income, settlement type, and age. Local producers are struggling to enter retail chains, as there are contradictions between consumer expectations and internal policies of sales operators. Experts argue that people poorly assess the real risks of economizing and favoring low-quality food.

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Section: Trust In Food Productsmentioning

confidence: 99%

Consumer Trust in Quality and Safety of Food Products in Western Siberia

et al. 2021

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“…As well point out by Le et al (2020), empirical studies on consumers' preference often rely on survey data, in which respondents are asked to indicate their preference over a set of choices. Generally, in such surveys, the respondents show the most preferred choice.…”

Section: Rank-ordered Logit Modelmentioning

confidence: 99%

Consumers' perception of Prosecco wine packaging: A pilot study in Padua and Milan

Procidano¹,

Mauracher²,

Valentini³

2021

Economia Agro-Alimentare

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This paper aims to illustrate and discuss the importance of packaging attributes in the wine market. A survey was conducted in the north of Italy to assess how different attributes affect the probability of choosing a bottle of Prosecco wine. Two hundred face-to-face interviews based on a structured questionnaire were administered in Milan and Padua supermarkets to elicit preferences. Each respondentranked three new bottles of Prosecco wine and expressed the importance of different packaging characteristics in its choice.Product attributes include Label's form, Label's colours, the Label in its entirety, the Writing "Prosecco", the Band on the bottle's neck and the Bottle's shape. The interviews allowed us to recognise the bottle customers found the most attractive, and rank-ordered logistic regression was able to disentangle whichpackaging characteristic led to their decision.

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“…Owing to the nature of the product packaging process, the extrinsic attributes of functional milk powder products are tied exclusively to labelling and product packaging. Not only does the information on product labels connect and attest to the information in advertisements, but product labels also help to attract consumers by providing them with the information they feel is necessary and essential to them [20,21].…”

Section: Credence Attributes and Extrinsic Cuesmentioning

confidence: 99%

“…In response, a certified quality, safety control and country of origin stamp was designed, based on market research [22,30] and other reports in the literature highlighting the need for certification on labels [20]. A subsequent study of Vietnamese trust in food safety indicators and cues has shown that consumers trust signals provided by food suppliers more than by the government [21].…”

Section: Credence Attributes and Extrinsic Cuesmentioning

confidence: 99%

Vietnamese Consumers’ Preferences for Functional Milk Powder Attributes: A Segmentation-Based Conjoint Study with Educated Consumers

2020

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This paper investigated Vietnamese consumers’ preferences for functional milk powder products to determine if there were differences in market segments. A Qualtrics survey and a 1000minds choice-based conjoint survey were completed by 272 participants, predominantly 18-30-year-old males with high education levels and above average incomes. Firstly, general perceptions of the use of functional foods to maintain health were determined, with results revealing that participants believed in the benefits the foods claim to provide. Secondly, participants’ tradeoffs for specific extrinsic functional milk powder attributes were determined by examining the relative importance they placed on a range of attributes. Participants prioritized a quality stamp attribute and preferred that this was obtained from an international certification body. Finally, a two-step cluster analysis and multinomial logistic regression was used to profile the participants and analyze relationships between socio-demographic data and the four resulting segments (i.e., Food Safety Concerned, Price Sensitive, Premium Product Focused, and Nutrition Focused). The largest of these segments was Food Safety Concerned (46.3%) with males significantly less likely than females to be in this segment. Given the limited literature on Vietnamese consumers’ decision-making processes, this study is an important contribution to this topic, as well as providing information about market opportunities.

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Consumers' trust in food safety indicators and cues: The case of Vietnam

Cited by 26 publications

References 16 publications

Consumer Trust in Quality and Safety of Food Products in Western Siberia

Consumer Trust in Quality and Safety of Food Products in Western Siberia

Consumers' perception of Prosecco wine packaging: A pilot study in Padua and Milan

Vietnamese Consumers’ Preferences for Functional Milk Powder Attributes: A Segmentation-Based Conjoint Study with Educated Consumers

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