2017
DOI: 10.1080/08961530.2016.1273812
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Consumers' Use of Country-of-Manufacture Information? Norway and the United States: Ethnocentric, Economic, and Cultural Differences

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Cited by 5 publications
(1 citation statement)
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“…According to this approach, COO cues are a cognitive category where consumers organize information related to product categories conceived and/or manufactured in a particular country, along with their associated characteristics; for example, perfumes -France, automobiles -Germany, coffee -Columbia, and cotton -Egypt. When a consumer confronts a COO stimulus, it automatically activates an internally stored complex, which enables consumers to infer product quality and also stimulate affective reactions (Helgeson et al 2017). A person (unconsciously) reacts to a product according to how that product's source country relates to his or her inner norms and values (Jimenez and Martin 2014).…”
Section: Cue Utilization and Coomentioning
confidence: 99%
“…According to this approach, COO cues are a cognitive category where consumers organize information related to product categories conceived and/or manufactured in a particular country, along with their associated characteristics; for example, perfumes -France, automobiles -Germany, coffee -Columbia, and cotton -Egypt. When a consumer confronts a COO stimulus, it automatically activates an internally stored complex, which enables consumers to infer product quality and also stimulate affective reactions (Helgeson et al 2017). A person (unconsciously) reacts to a product according to how that product's source country relates to his or her inner norms and values (Jimenez and Martin 2014).…”
Section: Cue Utilization and Coomentioning
confidence: 99%