Consumers’ Valuation of Rice‐Grade Labeling

Choi, Young Woon; Lee, Ji Yong; Han, Doo Bong; Nayga, Rodolfo M.

doi:10.1111/cjag.12168

Cited by 7 publications

(7 citation statements)

References 18 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…It is also certain that the correct production of a label allows a correct marketing of the product inside a country but also in relation to exports (Jansen and Lince de Faria 2002). Label information can also influence consumers' preferences, behaviours, and willingness to pay towards food products, especially if this information is provided through a certification (Slade et al 2019;Rihn et al 2019;Choi et al 2018;Scozzafava et al 2020). In particular, the origin of the product, which is usually considered an indicator of quality (Dekhili and d'Hauteville 2009;Di Vita et al 2013), is important for consumers (Perito et al 2019;Fraser and Balcombe 2018;Yin et al 2018;Grebitus et al 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Label information and consumer behaviour: evidence on drinking milk sector

et al. 2021

View full text Add to dashboard Cite

The purpose of the research is to evaluate the impact of different kinds of information disclosures of milk labels, investigating the interest among consumers based on their consumption behaviours and characteristics. In this research, all the actions which lead to a healthiness, become expressions of a production process, among which consumers’ food choices, purchase, preparation, and also self-production. Therefore, in the “health creation” production process, information and knowledge about food become “investments”. In this context, label disclosures become a tangible expression of this kind of “investment”. The research question is: what impact do purchase preferences and consumers’ characteristics have on their interest towards the label information provided? Several information disclosures, both mandatory and voluntary, are investigated. Therefore, some choice attributes will be analysed as indicators of the consumer’s behaviour in relation to his investment in food information. The methodology used for the analysis is an Ordered Logit. The analysis of the consumer’s behaviour has been performed by transposing Ménard’s analysis of firm corporate governance (Ménard, Agribus. 34:142–160, 2018) to the consumer as producer of welfare equity. The reduction of information asymmetry is a cost for the producer, and this research may be able to measure how much it would be convenient to invest in this reduction, based on the analysis of the consumer’s behaviour toward his personal investment in food information acquisition.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Label information and consumer behaviour: evidence on drinking milk sector

et al. 2021

View full text Add to dashboard Cite

show abstract

“…Moreover, the labeling program will empower consumers to make informed purchasing decisions and form expectations about meat quality (Bernués et al, 2003;Grunert, 2006;Henchion et al, 2014). However, the development of such a labeling program will not only require high investments but will also incur additional future marketing costs for the producers (Banterle and Stranieri, 2008;Choi et al, 2018;Demartini et al, 2017). Therefore, the implementation of a new labeling program should be preceded by an evaluation of consumer preferences and willingness-to-pay (WTP) for HWGM products (Grunert, 2005;Merlino et al, 2018;Toma et al, 2012).…”

Section: Introductionmentioning

confidence: 99%

Consumer preferences for wild game cured meat label: do attitudes towards animal welfare matter?

Marescotti

Caputo

Demartini

et al. 2020

IFAM

View full text Add to dashboard Cite

Even though the European Union has imposed a mandatory labeling system for conventional meats, there is no mandatory labelling scheme for the so called ‘minor meats’ – such as hunted wild game meat (HWGM). Thus, some European countries have implemented voluntary labelling programs certificating the origin of wild game meat. This study uses a discrete choice experiment to: (1) assess consumer preferences for processed meat products (including wild game meat bearing a HWGM label); and (2) investigate whether consumers’ attitudes towards animal welfare affects their food choice behavior for alternative meat products. Data was collected through an online survey conducted in Italy and consumer preferences for HWGM was estimated through a latent class logit model. Overall, results suggest that, even though HWGM label does not exist yet on the Italian market, it is appealing to Italian consumers and it will likely be accepted by the majority of them. However, consumers who are particularly concerned about animal welfare issues and animal rights showed the lowest level of the interest in the hunted game meat product and thus the presence of the HWGM label does not provide any benefit to them. Our findings have important implications for the development of successful marketing strategies and policy intervention in the HWGM sector at a national and European level.

show abstract

“…These “external” quality cues help differentiate varieties in the retail segment, consistent with the structural transformation in the rice value chain in Asia, characterized by (1) investments in packaging and branding by millers and wholesalers, and (2) a dual strategy in marketing by retailers (i.e., selling both loose and packaged rice to cater to different customers) (Reardon et al., 2014). The reviewed studies that reported consumers’ positive evaluation for labels also emphasized the importance of broadening consumers’ understanding of the concepts conveyed in the labels that the target consumers may not be familiar with, such as fair trade, traceability, grading system, and quality grades (Choi et al., 2018; My, Demont, et al., 2018; My, Van Loo, et al., 2018; Nie et al., 2018). The positive effects of labels were found to be more evident with additional information.…”

Section: Discussionmentioning

confidence: 99%

Market intelligence for guiding crop improvement: A systematic review of stakeholder preference studies in the rice sector in the Global South and beyond

Custodio,

Demont,

De Steur

2023

Comp Rev Food Sci Food Safe

View full text Add to dashboard Cite

Improvement of crop varieties can be a powerful strategy for addressing food, nutrition, and climate challenges in the Global South if it is guided by market intelligence. We conducted a systematic literature review of stakeholder preference studies that aim at guiding crop improvement in rice, the Global South's most important staple food. We review behavioral indicators such as purchase intention, willingness to pay, acceptance, probability of adoption, and preference. Results from 106 studies reveal important gaps in terms of geographical and stakeholder representation: (1) Southcentral Asia is underrepresented and (2) studies focused either on upstream (farmers) or downstream (consumers) stakeholders along the value chain, while missing out on midstream actors (processors, traders). From the consumer studies, urban consumption zones are adequately represented as sources of end‐market opportunities for farmers to tap into demand. Evidence suggests that consumer preferences for intrinsic attributes revolve around eating and cooking quality attributes (i.e., aroma, texture, swelling capacity, taste) and physical traits (i.e., whiteness, size and shape, proportion of broken grains). Evidence from farmer studies reveals that (1) preferences for agronomic attributes dominate and focus on yield, maturity, plant height, lodging tolerance, and tillering ability; (2) yield and early maturity were generally considered priority attributes and were often jointly considered as such; and (3) preferences for abiotic stress tolerance revolve around drought, submergence, and salinity. These insights can help refocus market intelligence research to aid crop improvement in addressing food, nutrition, and climate challenges in the Global South, which may be expanded globally.

show abstract

Consumers’ Valuation of Rice‐Grade Labeling

Cited by 7 publications

References 18 publications

Label information and consumer behaviour: evidence on drinking milk sector

Label information and consumer behaviour: evidence on drinking milk sector

Consumer preferences for wild game cured meat label: do attitudes towards animal welfare matter?

Market intelligence for guiding crop improvement: A systematic review of stakeholder preference studies in the rice sector in the Global South and beyond

Contact Info

Product

Resources

About