Consumers’ values, attitudes and behaviours towards consuming seaweed food products: The effects of perceived naturalness, uniqueness, and behavioural control

Govaerts, Florent; Olsen, Svein Ottar

doi:10.1016/j.foodres.2022.112417

Cited by 22 publications

(17 citation statements)

References 71 publications

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“…In addition, the progressive group intended to eat and actually consumed the most seaweed food products, while the conservative group had the lowest intention and consumption. This confirms that higher intentions to eat seaweed are followed by higher consumption (Govaerts and Olsen, 2022, 2023).…”

Section: Discussionsupporting

confidence: 76%

“…, 2015; Pereira, 2016) and sustainable (Govaerts and Olsen, 2022; Sondak and Chung, 2015). This decision is additionally supported by research suggesting a positive, albeit slightly distinct correlation between consumers' knowledge, intention and consumption of seaweed (Govaerts and Olsen, 2022, 2023; Wendin and Undeland, 2020; Young et al. , 2022).…”

Section: Theoretical Frameworkmentioning

confidence: 69%

“…Pro-environmental behavior often requires effort or reduces comfort (Steg et al, 2014). Nevertheless, food is associated with pleasure (Aertsens et al, 2009;Bryła, 2016), therefore, consumers with high hedonistic values are positive towards unique and novel food experiences (Govaerts and Olsen, 2023).…”

Section: Environmental and Individualistic Valuesmentioning

confidence: 99%

“…Previous studies suggest that consumers perceive seaweed as sustainable (Blikra et al. , 2021; Govaerts and Olsen, 2022, 2023; Palmieri and Forleo, 2022; Young et al. , 2022) and found positive associations between pro-environmental values and seaweed attitudes and consumption (Govaerts and Olsen, 2023).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…These constructs have previously been used in consumer studies of seaweed (Birch et al. , 2019; Govaerts and Olsen, 2022, 2023; Palmieri and Forleo, 2020, 2022; Wendin and Undeland, 2020).…”

Section: Introductionmentioning

confidence: 99%

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Environmental values and self-identity as a basis for identifying seaweed consumer segments in the UK

Govaerts,

Olsen

2023

BFJ

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PurposeThis study aimed to identify and profile segments of seaweed consumers in the United Kingdom.Design/methodology/approachHierarchical k-means cluster analysis was used to identify consumer segments based on consumers' self-identity and environmental values. In addition, the study used subjective knowledge, intentions and consumption to profile different consumer segments. The data were collected in 2022 through a consumer survey with a representative sample from the United Kingdom (n = 1,110).FindingsCluster analysis segmented consumers into three groups: progressive (39%), conservative (33%) and egoistic (28%). The progressive segment was most likely to consume seaweed food products. Consumers in the progressive segment identify themselves as food innovative and healthy; they also highly value the environment and their pleasure. Conservative and egoistic consumers were significantly less likely to consume seaweed food products.Practical implicationsThe results suggest that public policy officers and marketers promote seaweed food products by emphasizing biospheric values for innovative (younger) consumers, as well as seaweed’s good taste and nutritional/health qualities.Originality/valueThis study identifies and examines the profiles and characteristics of seaweed consumers based on their values and self-identity. Through this research, the authors have discovered how environmental values and self-identity can effectively group consumers into homogeneous segments. Moreover, the authors have identified a specific consumer group in the UK that is more likely to consume seaweed food products.

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Section: Discussionsupporting

confidence: 76%

Section: Theoretical Frameworkmentioning

confidence: 69%

Section: Environmental and Individualistic Valuesmentioning

confidence: 99%

Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Environmental values and self-identity as a basis for identifying seaweed consumer segments in the UK

Govaerts,

Olsen

2023

BFJ

Self Cite

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Addressing concerns about sustainability and animal welfare: Investigating consumers' adoption and behavioral intention towards plant‐based eggs

Chen,

Chao,

Lin

2024

Food Science & Nutrition

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This study aimed to address the concerns regarding sustainability and animal welfare that have led to egg shortages. By examining consumer adoption and purchase intention towards plant‐based eggs as a viable alternative, this study identifies the key factors influencing consumer interest. The study integrates the Theory of Planned Behavior (TPB) and Value‐Attitude‐Behavior (VAB) frameworks. Data from 239 responses were collected through a questionnaire survey and analyzed using SPSS 27.0 and AMOS 28.0. The results highlight the significant impact of intrinsic food value and sensory appeal on purchase intention. Attitude, subjective norms, and perceived behavioral control mediate the relationship between food value and purchase intention. The findings of this study provide valuable insights for food industry professionals by enabling them to develop targeted strategies. Moreover, this study emphasizes plant‐based eggs as a sustainable and health‐conscious solution to egg shortages, thereby promoting overall industry sustainability.

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Driving factors of residential demand response for the integration of variable renewable power

Liu,

Lv,

Jiang

et al. 2024

Environ Sci Pollut Res

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Consumers’ values, attitudes and behaviours towards consuming seaweed food products: The effects of perceived naturalness, uniqueness, and behavioural control

Cited by 22 publications

References 71 publications

Environmental values and self-identity as a basis for identifying seaweed consumer segments in the UK

Environmental values and self-identity as a basis for identifying seaweed consumer segments in the UK

Addressing concerns about sustainability and animal welfare: Investigating consumers' adoption and behavioral intention towards plant‐based eggs

Driving factors of residential demand response for the integration of variable renewable power

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