2017
DOI: 10.1071/an17362
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Consumers want pork with ‘adjectives'

Abstract: Pork is the most consumed meat globally, but its consumption varies widely across the major pork-consuming nations. Consumers consider a wide variety of intrinsic and extrinsic cues, and credence attributes, when making purchasing and consumption decisions for food products. Brand recognition has been an important extrinsic cue for consumers, especially in the case of pork-product quality. However, the branding of fresh pork products in Australia has not been very prominent, due to the dominance of retailer ‘h… Show more

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Cited by 7 publications
(5 citation statements)
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“…All possible beef cuts are defined and described in the Institutional Meat Purchase Specifications and Handbook of Australian Meat 7th Edition [15,38]. Although the uniformity of cut can be roughly defined as the consistency in shape and size of all cuts in one package or at one butcher shelf, this attribute needs to be better explained to consumers [39].…”
Section: Cutmentioning
confidence: 99%
“…All possible beef cuts are defined and described in the Institutional Meat Purchase Specifications and Handbook of Australian Meat 7th Edition [15,38]. Although the uniformity of cut can be roughly defined as the consistency in shape and size of all cuts in one package or at one butcher shelf, this attribute needs to be better explained to consumers [39].…”
Section: Cutmentioning
confidence: 99%
“…However, it was shown that WTP for marbling is also affected by credence attributes as animal welfare knowledge. In this regard, it would appear that only a small proportion of consumers (at least in Australia) is willing to pay a premium for animal welfare, even though most would rate this as being very important (D'Souza et al, 2017). This could explain the unsteady response for higher WTP for marbled pork by both critical and non-critical consumers with regard to animal welfare.…”
Section: Willingness To Pay For Different Attributes Of Boneless Porkmentioning
confidence: 99%
“…On the other hand, only a few extrinsic cues have been easily available because fresh meat is a largely unbranded product. Some of these 'adjectives' or credence attributes are animal welfare, product safety, health claims and environment (D'Souza, Cleary, & Hewitt, 2017). Credence attributes play an important role in consumer choice, with these differing across countries.…”
Section: Introductionmentioning
confidence: 99%
“…Pork meat is the most consumed red meat all around the world 9 . China and European countries are the most pork meat product consuming regions.…”
Section: Introductionmentioning
confidence: 99%
“…8 Pork meat is the most consumed red meat all around the world. 9 China and European countries are the most pork meat product consuming regions. Especially, in Europe, the pork consumption rate for 2021 is 20.087 million tons, 10 and pork farming requires two times more freshwater than soybean production and four times more water than seitan protein, 11 and 100 g of swine protein requires 10.7 m 2 land use.…”
Section: Introductionmentioning
confidence: 99%