Consumers’ willingness to pay for organic beans in southwest Nigeria: towards food safety

Falola, Abraham; Mukaila, Ridwan; OYEYİNKA>, Olamide Oyenike

doi:10.29136/mediterranean.1176976

Cited by 2 publications

(4 citation statements)

References 23 publications

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“…These studies report that food safety and the attitude towards healthy eating are especially important when there are health concerns and the introduction of unfamiliar technology [21]. However, WTP for food safety depends on various factors, including food values, knowledge (awareness) [22,[25][26][27], and social, economic, and demographic characteristics [27,28]. For example, Ref.…”

Section: Consumer Preference and Wtp For Food Safetymentioning

confidence: 99%

“…They found that even though female consumers are paying less for tomatoes, they are WTP significantly more for organic and inspected tomatoes. Other studies found age, knowledge, education, and income to have a significant influence on consumer WTP for organic and healthier products [6,27,30]. For example, Ref.…”

Section: Consumer Preference and Wtp For Food Safetymentioning

confidence: 99%

“…For example, Ref. [6] discovered that education and income had a substantial impact on consumer WTP for the safety of street food in Nigeria, while [27] found that gender, access to food safety information, acquaintance with organic products, monthly income, and nutritional knowledge of the food planner to have a significant impact on the WTP for organic beans among consumers in Southwest Nigeria. Ref.…”

Section: Consumer Preference and Wtp For Food Safetymentioning

confidence: 99%

“…Ref. [27] found that being a woman, older, and with high income positively influence WTP for organic beans. Although several studies have been carried out on consumer WTP for food safety in Africa [31,32], little is known about African consumer awareness and WTP for aflatoxin-free products.…”

Section: Consumer Preference and Wtp For Food Safetymentioning

confidence: 99%

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Consumer’s Awareness and Willingness to Pay for Aflatoxin-Free Sunflower Oil from Four Selected Regions in Tanzania

Muhenga,

Alphonce

2023

Sustainability

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This study aimed to answer two objectives: assessing consumer awareness of aflatoxin contamination in food and their willingness to pay (WTP) for aflatoxin-free sunflower oil, and investigating the factors influencing consumers’ WTP a premium price for aflatoxin-free sunflower oil. A total of 480 consumers were randomly selected from four towns, and the towns were selected based on the level of aflatoxin contamination incidences: Dodoma (low awareness) and Iringa (high awareness) (towns with high contamination), and Dar es Salaam (low awareness) and Morogoro (high awareness) (towns with low incidence). To elicit consumers’ willingness to pay for aflatoxin-free food, we used the multiple price list technique (MPL) to assess WTP for sunflower oil which is aflatoxin-free and sunflower oil which has not been tested to be aflatoxin-free. Furthermore, an interval regression model was used to estimate WTP and factors influencing WTP a premium price for aflatoxin-free sunflower oil. We found that consumers were willing to pay a premium price for aflatoxin-free sunflower oil. Consumers had a WTP for a premium of up to 1043 TZS for 1 L of aflatoxin-free sunflower oil. However, the premium varies in the different regions. Consumers from towns with a high incidence of aflatoxin contamination have a WTP of up to 357 TZS, while those from towns with a low incidence of aflatoxin contamination but high awareness have a WTP of up to 1043 TZS. Furthermore, the study finds that education, age, gender, and consumer awareness of aflatoxin contamination have a significant influence on the WTP for sunflower oil free of aflatoxin contamination. This study sheds light to stakeholders involved in the production, marketing, and monitoring of food safety and standards. For the public sector, to maximize consumer welfare, policies to ensure the delivery of safe and healthy food are important, while for the private sector, there is an opportunity to tap into the gap for supplying food with private food safety standards.

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Section: Consumer Preference and Wtp For Food Safetymentioning

confidence: 99%

Section: Consumer Preference and Wtp For Food Safetymentioning

confidence: 99%

Section: Consumer Preference and Wtp For Food Safetymentioning

confidence: 99%

Section: Consumer Preference and Wtp For Food Safetymentioning

confidence: 99%

See 2 more Smart Citations

Consumer’s Awareness and Willingness to Pay for Aflatoxin-Free Sunflower Oil from Four Selected Regions in Tanzania

Muhenga,

Alphonce

2023

Sustainability

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SDG: Consumer's Perception Towards Herbal/Organic Products with Respect to Sustainable Development Goals

Muthuswamy,

Manoharan

2024

jlsdgr

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Objective: This study would help to clarify the perceptions of Indian consumers of organic/herbal products and Sustainable Development Goal. It examines how consumers perceive several elements that were discovered during focus group talks for upcoming research projects by academics and researchers. Additionally, it will support research on the impact of buying herbal products, particularly among the targeted population categories. An attempt has been made by the researcher to study the perception of consumer on herbal products on various parameters like buying behavior, attitude and awareness to make sure of SDG. Method: The study is descriptive, based on sample survey. And has been carried out on empirical level and it is based on the interview schedule method. Data on the personal and professional backgrounds of the sample respondents, as well as their degree of awareness, attitude, and happiness with herbal products, were gathered through the interview schedule. The instrument used to collect the data is a well-structured questionnaire which is incorporated with items measuring socio-economic status, awareness about herbal products, attitudes and perception towards herbal products and factors influencing the purchase of herbal products. The sampling technique is Simple Random sampling and the sample size is 420. The data were analyzed by using Statistical tools such as, Descriptive statistics, Frequency Distribution Analysis, Reliability and Item analysis, Cross tabulation analysis with Chi-square test, Independent sample t-test, Canonical Correlation Analysis, One way ANOVA (F test). Principle Component Factor Analysis, Rank Analysis and Regression. Results: It was discovered that the frequency of purchasing herbal goods and the brand that was purchased were significantly influenced by socioeconomic characteristics such as gender, age, education, employment, and marital status. This correlation between the socioeconomic factors and herbal product purchasing suggests that marketers should consider tailoring their products and approaches based on the target audience’s demographics

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Consumers’ willingness to pay for organic beans in southwest Nigeria: towards food safety

Cited by 2 publications

References 23 publications

Consumer’s Awareness and Willingness to Pay for Aflatoxin-Free Sunflower Oil from Four Selected Regions in Tanzania

Consumer’s Awareness and Willingness to Pay for Aflatoxin-Free Sunflower Oil from Four Selected Regions in Tanzania

SDG: Consumer's Perception Towards Herbal/Organic Products with Respect to Sustainable Development Goals

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