2023
DOI: 10.5964/jnc.10001
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Consumers with math anxiety, a financially vulnerable group? Unpacking the negative relation between math anxiety and performance on a price comparison task

Abstract: Comparison shopping is good financial practice, but situations involving numbers and computations are challenging for consumers with math anxiety. We asked North Americans (N = 256) to select the better deal between two products differing in volume and price. As predicted, math anxiety was negatively related to performance on this Price Comparison Task. We then explored the mechanism underlying this relation by testing math competency, price calculation ability, need for cognition, and cognitive reflection as … Show more

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Cited by 3 publications
(1 citation statement)
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“…Empirical studies confirm the prevalence of math avoidance among individuals with math anxiety, demonstrating a preference to avoid complex mathematical evaluations 3,7,8 . Despite these observations, the neurocognitive mechanisms driving math avoidance in HMA individuals remain unclear.…”
Section: Introductionmentioning
confidence: 86%
“…Empirical studies confirm the prevalence of math avoidance among individuals with math anxiety, demonstrating a preference to avoid complex mathematical evaluations 3,7,8 . Despite these observations, the neurocognitive mechanisms driving math avoidance in HMA individuals remain unclear.…”
Section: Introductionmentioning
confidence: 86%