2021
DOI: 10.2139/ssrn.3783339
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Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment

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Cited by 5 publications
(4 citation statements)
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“…In contrast, if the league fails to implement a salary cap or other mechanisms to maintain competitive balance, fans may soon lose interest in watching games due to the elimination of outcome uncertainty [2]. The similar finding is revealed by Lakhani and Ferguson, one standard deviation decrease in the outcome uncertainty of a game would result in an 11.2% decrease in attendance [3].…”
Section: Introductionmentioning
confidence: 61%
“…In contrast, if the league fails to implement a salary cap or other mechanisms to maintain competitive balance, fans may soon lose interest in watching games due to the elimination of outcome uncertainty [2]. The similar finding is revealed by Lakhani and Ferguson, one standard deviation decrease in the outcome uncertainty of a game would result in an 11.2% decrease in attendance [3].…”
Section: Introductionmentioning
confidence: 61%
“…However, there is an equity trade-off to consider. Whilst a DP may improve team quality, if this results in a one-sided contest, it may detract fan interest and actually reduce attendance (Ferguson & Lakhani, 2021; Schreyer & Torgler, 2018).…”
Section: Literature Reviewmentioning
confidence: 99%
“…We next reasoned that sports fans have limited time and likely do not watch every game or part of every game. Instead, in order to maximize their experience of surprise 83 , which acts as a reward in itself in low-stakes contexts like sports games 7,62,[84][85][86][87][88] , they may prioritize their fandom by watching select games or parts of games. If this were the case, a null distribution of plays that is more representative of the plays actually experienced by subjects would be those from the games the subjects reported, or even just plays from the 4 th (final) quarter of those games.…”
Section: Momentary Surprise Drove Memory For Positive and Negative Playsmentioning
confidence: 99%
“…The prevailing focus in these studies is how surprise affects learning and memory for momentary events on the scale of seconds; however, it is clear that humans can predict outcomes well beyond the upcoming moment 48 . A very non-exhaustive list of things we can make predictions about beyond the next event include a series of upcoming stimuli 49, 50 , the linguistic content of not just upcoming words 5153 but paragraphs 54, 55 , attributes about oneself months and years into the future 56–59 , political elections months and years into the future 60 , and the winners of upcoming sports games 61, 62 and championships 63 . Given that we commonly make long-term predictions and that surprise drives memory, it is worth asking whether longterm predictions resulting in errors (long-term surprises) also drive memory.…”
Section: Introductionmentioning
confidence: 99%