Consuming power: a social history of american energies

Nye, David E.

doi:10.1109/tpc.1999.768169

Cited by 75 publications

(42 citation statements)

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“…Certainly, in the USA, increased provision of roads appears unlikely to do much to relieve congestion, though it does increase total amount of travel 19 . Thus, all things being equal, greater transport infrastructure is likely to increase the energy intensity of the economy and lock it into a higher energy intensity pathway 20 .…”

Section: Energy Demand and Economic Developmentmentioning

confidence: 99%

Path dependence in energy systems and economic development

Fouquet

2016

Nat Energy

163

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Section: Energy Demand and Economic Developmentmentioning

confidence: 99%

Path dependence in energy systems and economic development

Fouquet

2016

Nat Energy

163

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“…Among the appliance advertisements included in the sample were irons, vacuum cleaners, washing machines, toasters, percolators, radiators, table grills, sewing machines, fans and curling irons. This range of appliances was consistent with accounts of housekeeping practice at the time (Child, 1914;Edison Illuminating Companies, 1923;Nye, 1998). Two criteria were used to limit the sample.…”

Section: Data Sourcesmentioning

confidence: 59%

“…Manufacturers faced the daunting challenge of driving the adoption of electricity in homes during a time when the safety of electricity was questioned and installing electric service in the home required a significant investment by the homeowner. Persuading consumers to adopt electric appliances was critical to increase the consumption of electricity and to drive utilization throughout the day (Nye, 1998). To overcome this challenge, appliance manufacturers needed compelling advertising appeals to convince consumers to adopt electricity and electric appliances in their homes.…”

Section: The Good Housekeeping Institute Influences Advertising Appealsmentioning

confidence: 99%

Electric appliance advertising: the role of the Good Housekeeping Institute

Paulson

Schramm

2017

JHRM

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Purpose This paper aims to explore how home economists, employed by the Good Housekeeping Institute, may have influenced the use of principles from the home economics movement in advertising appeals for electric appliances. Design/methodology/approach A content analysis of more than 400 print advertisements from Good Housekeeping magazine, from 1916 to 1929, was conducted to determine whether manufacturers used appeals derived from the home economics movement in their advertising. Then, the Good Housekeeping Institute’s history is explored to suggest how its relationship with manufacturers may have resulted in the use of the home economics movement’s principles in advertising appeals for electric appliances. Findings The content analysis shows that principles of the home economics movement appeared in advertising appeals for electric appliances in advertisements placed in Good Housekeeping magazine during the period studied. Through its unique relationships with electric appliance manufacturers, the Good Housekeeping Institute seems to have taught manufacturers how to position electric appliances by incorporating the principles of the home economics movement in their advertising appeals. Practical implications This research demonstrates how a commercial organization successfully navigated its relationships with manufacturers and consumers for mutual benefit. Originality/value This work is the first to link the Good Housekeeping Institute’s work with manufacturers to its influence on advertising appeals. This work also expands understanding of the influence of women on marketing practice. Existing literature on women’s publications is also broadened by analyzing Good Housekeeping, rather than the more frequently studied Ladies’ Home Journal.

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“…In the 1960s, a large car in normal operation used as much energy as a sizeable American factory during the early nineteenth century (Nye, 1999) and this was seen by most people as a desirable sign of progress. It was not until the first oil crisis of the 1970s that "too much" energy consumption became a widely acknowledged societal problem.…”

Section: Sensing Energiesmentioning

confidence: 99%

“In the morning I just need a long, hot shower:” a sociological exploration of energy sensibilities in Norwegian bathrooms

Berker

2013

Sustainability: Science, Practice and Policy

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This article proposes a new area of research centered on the study of how energy sensibilities-in terms of esthesia which is understood as responsiveness and awareness-are distributed and redistributed. Energy is approached as a polyphonic concept with many meanings, of which none enjoys privileged status. Given this polyphony, the common observation that end-users have no idea (or wrong ideas) about their energy consumption loses importance. Instead, unevenly distributed ways of sensing and making sense of energy become the object of study. Drawing on the work of French philosopher Jacques Rancière, the article discusses contemporary distributions of energy sensibilities in domestic settings and how they have been redistributed during the previous two decades. Analysis of visual representations of bathrooms in the largest Norwegian interior lifestyle magazine and 600 real estate advertisements shows how a specific, resource-intensive energy sensibility has become dominant through a politics of refurbishing.

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Consuming power: a social history of american energies

Cited by 75 publications

References 0 publications

Path dependence in energy systems and economic development

Path dependence in energy systems and economic development

Electric appliance advertising: the role of the Good Housekeeping Institute

“In the morning I just need a long, hot shower:” a sociological exploration of energy sensibilities in Norwegian bathrooms

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