2022
DOI: 10.1590/s1980-65742022012621
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Consumption of the National Basketball Association in Brazil: the motives of distant fans

Abstract: This study aimed to analyze, through games, the motives for the consumption of the National Basketball Association (NBA) by Brazilian fans and the influence on the consumption intentions of these fans. Methods:The study has a quantitative approach and used an online questionnaire consisting of nine motives for sports consumption and a dimension to analyze behavioral intentions. The sample consisted of 336 individuals over 18 years of age who declared that they support a team in the competition. Data were analy… Show more

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Cited by 1 publication
(2 citation statements)
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“…The strong connection between regional identity and local TI raises the question why fans identify with distant teams. Extant research has focused on product attributes, such as style of play or player skills, product benefits such as escape from daily routines and feelings of achievement and brand attributes such as appearance and history (Kerr and Emery, 2011;Pu and James, 2017;Bodet et al, 2020;Miranda et al, 2022). To explore fans' reasons to adopt the club as a part of their self-concept, we investigate possible differences in local and distant fans' underlying social identity based needs for self-enhancement through prestige and distinctiveness and for reduction of subjective uncertainty through personality congruence.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
See 1 more Smart Citation
“…The strong connection between regional identity and local TI raises the question why fans identify with distant teams. Extant research has focused on product attributes, such as style of play or player skills, product benefits such as escape from daily routines and feelings of achievement and brand attributes such as appearance and history (Kerr and Emery, 2011;Pu and James, 2017;Bodet et al, 2020;Miranda et al, 2022). To explore fans' reasons to adopt the club as a part of their self-concept, we investigate possible differences in local and distant fans' underlying social identity based needs for self-enhancement through prestige and distinctiveness and for reduction of subjective uncertainty through personality congruence.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…The strong connection between regional identity and local TI raises the question why fans identify with distant teams. Extant research has focused on product attributes, such as style of play or player skills, product benefits such as escape from daily routines and feelings of achievement and brand attributes such as appearance and history (Kerr and Emery, 2011; Pu and James, 2017; Bodet et al ., 2020; Miranda et al. , 2022).…”
Section: Theoretical Backgroundmentioning
confidence: 99%