“…22 The analysis presented in this section and our measurements for the 0.3 wt% solution, which undergoes rod-descending, extend the validity of rod-climbing rheometry in principle to a much wider range of complex fluids, provided special care is taken in selecting a rigid rod constructed from a solid material that the fluid wets. 25 Finally, we note that a special (redundant) case arises when b = 0, i.e., we can either have c 0 = 0.25 or an inelastic fluid with C 2,0 = C 1,0 = 0. In this case, if the fluid is viscoelastic, a finite value of C 1,0 can first be measured independently as discussed in Section 4.1 using normal force measurements, or from the asymptotic scaling of a viscoelastic master curve for G 0 (o r ).…”