“…Further, a growing interest among researchers can be observed to explore the relationship of corporate reputation with other variables important for firms such as trust (Majd & Balakrishnan, 2016;Mui, Mohtashemi, & Halberstadt, 2002), customer purchase intensions (Keh & Xie, 2009) and financial performance (Krueger & Wrolstad, 2016;Krueger, Wrolstad, & Van Dalsem, 2010;Roberts & Dowling, 2002;Rose & Thomsen, 2004).…”