The main purpose of this presented work is to develop a data embedding method based on a new digital image histogram modification approach. The proposed scheme fundamentally is concerned about the frequency of occurrence of the image brightness values of the cover image for the data embedding procedures. The proposed scheme effectively realizes both perceptual invisibility and statistical invisibility so that obtained covered images are highly robust against common perceptual and statistical steganalysis techniques. The scheme provides reasonably higher payload values than its counterparts, as well as providing comparatively improved PSNR results.