“…This reversal is ethically problematic, because this particular expectation of individualism is not matched by appropriate material conditions ''that would allow a consistent realization of these new values. Instead, employees are compelled to feign initiative, flexibility, and talents in places where there are no roots for such values'' (Honneth 2007, p. 346;Islam 2012).The translation in fact involves a paradoxical reversal of self-realization, from a feature of personal identity development and growth into a institutionalized, efficiency enhancing expectation, used as a pretext for the deregulation, flexibilization and ''marketization'' of society, leading to symptoms of inner emptiness, lack of purpose, burnout and feelings of superfluity within employees (Honneth 2004b(Honneth , 2007(Honneth , 2010bPetersen and Willig 2004;Strydom 2011).…”