Contemporary Loanwords in<i>hiragana</i>: An Analysis of Typical Traits and Contexts

Kunert, Hannah

doi:10.1080/10371397.2019.1682935

Cited by 7 publications

(3 citation statements)

References 14 publications

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“…Compared to simplified Chinese, traditional Chinese is believed to symbolize tradition and index Chinese cultural authenticity (Su and Chun, 2021). Traditional Chinese characters are the official script in Taiwan (Hsiau, 1997), and kanji are now considered to be integral to the Japanese language and culture (Kunert, 2020). In line with semiotic theory and the cue-judgment-behavior model, it is envisaged that a restaurant's use of traditional scripts rather than simplified scripts on their signage may indicate that they are following the genuine traditions of Taiwanese or Japanese food.…”

Section: Hypothesis Development 241mentioning

confidence: 99%

Typographic design of outdoor signage, restaurant authenticity, and consumers’ willingness to dine: extending semiotic theory

Song

Ding

et al. 2022

IJCHM

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Purpose Restaurants’ outdoor signage plays an irreplaceable role in attracting potential diners, as it conveys important functional and symbolic meanings of the businesses. The purpose of this study is to investigate the effect of typographic design elements of outdoor signage on consumers’ perceptions of authenticity. This study also tests the linkage between authenticity and willingness to dine, as well as the moderating effect of frequency of dining in ethnic restaurants on the relationship. Design/methodology/approach Using a 2 (simplified vs traditional Chinese characters) × 2 (calligraphy vs computer font) × 2 (vertical vs horizontal text flow) between-subject design, the authors did two experiments with 786 Chinese diners. Restaurant authenticity and willingness to dine are dependent variables, and openness to ethnic cuisine is the control variable. Findings Display characters and text flow significantly affect restaurant authenticity. Furthermore, the results of this study demonstrate that display characters interact with typeface to influence restaurant authenticity. Consumers’ perceived authenticity significantly increases their willingness to dine. The frequency of dining in ethnic restaurants moderates the relationship between restaurant authenticity and willingness to dine. Practical implications Ethnic restaurateurs should pay attention to the outdoor signage design, as it affects potential consumers’ authenticity perceptions. Specifically, in Mainland China, traditional Chinese characters and vertical text direction increase potential consumers’ authenticity perceptions. Originality/value This study extends the semiotic theory and applies the cue–judgment–behavior model in the hospitality literature. This study also provides new understanding of authenticity by identifying the influence of typographic design on authenticity, which confirms the semiotic theory that certain semiotic cues affect consumers’ judgments.

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Section: Hypothesis Development 241mentioning

confidence: 99%

Typographic design of outdoor signage, restaurant authenticity, and consumers’ willingness to dine: extending semiotic theory

Song

Ding

et al. 2022

IJCHM

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show abstract

“…In general, English-based loanwords are more common than other loanwords from European languages (Miller, 1967). It is well known that loanwords make up approximately 10% of the Japanese language (Kunert, 2020), and that indicates the significance loanwords have in the Japanese lexicon.…”

Section: Introductionmentioning

confidence: 99%

“…Jinnouchi (2007) points out that the older the person is, the lower their awareness of loanwords gets, and this causes communication gaps, a social problem beyond language and culture. In an attempt to minimize the problem of the unintelligibility of loanwords, the Japanese Ministry of Education, Culture, Sports, Science, and Technology has proposed near-equivalent native words to replace those loanwords (Kunert, 2020). Also, one of the traits of the loanwords is the fact that they keep continuously changing and that they change very fast.…”

Section: Introductionmentioning

confidence: 99%

The Asian Conference on Language 2021: Official Conference Proceedings

2021

ACL Official Conference Proceedings

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Senior education has received increasing attention in Taiwan, as an active response to the dramatically ageing population. However, the existing literature has largely ignored the centrality of teacher-student communication to older learners' teaching and learning processes, and the potential improvement of those processes. This survey-based study of 231 older learners therefore focuses on their views of teacher-student communication in senior education, including the extent to which they endorse the various communication strategies employed by their teachers (identified in the author's previous project, see Chen, 2019) and the rationales for those strategies having been chosen. The findings reveal some interesting differences between teachers' views about appropriate teacher-student communication (captured in Chen, 2019) and older learners' parallel views. Older learners' demographic features also appeared to impact how they preferred to be communicated with in class by their teachers. Teachers of senior education can use these findings to better accommodate their teaching to older learners from homogeneous backgrounds.

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Critical literacies in East Asian languages: examples from Japanese in foreign language education

Kumagai

2023

International Encyclopedia of Education(Fourth Edition)

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Contemporary Loanwords inhiragana: An Analysis of Typical Traits and Contexts

Cited by 7 publications

References 14 publications

Typographic design of outdoor signage, restaurant authenticity, and consumers’ willingness to dine: extending semiotic theory

Typographic design of outdoor signage, restaurant authenticity, and consumers’ willingness to dine: extending semiotic theory

The Asian Conference on Language 2021: Official Conference Proceedings

Critical literacies in East Asian languages: examples from Japanese in foreign language education

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