Contemporary Strategic Marketing

Brennan, Ross; Baines, Paul; Garneau, Paul; Vos, Lynn

doi:10.1007/978-0-230-37404-1

Cited by 12 publications

(8 citation statements)

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“…"Some business live on a razor thin margin, and it is really tough to survive in the market." said Dr Leigh McAlister, marketing professor at the university of Texas at Austin [5]. Therefore, Diving finicky shoppers' needs and wants and then designing effective marketing strategy toward the target market are the key to winning customers.…”

Section: Discussionmentioning

confidence: 99%

The impact of women consumers’ psychology and behavior on marketing strategies

Li¹,

Li²,

Liu³

et al. 2015

Proceedings of the 1st International Symposium on Social Science (Isss-15)

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Modern women are the combination of knowledge, intelligence, and ability. They are financially independent and pursue the fulfillment of self-value.. The paper mainly illustrates how modern marketers develop their marketing strategy in terms of the three important elements (product, price and communication) after their careful observation and scientific research on women consumers' psychology and behavior. In the guide of that information, marketers design the products which fully satisfy consumer's physical and emotional needs; set the suitable price that attract women, and then effectively communicate with women consumers to establish ongoing and trusting relationship. The paper tries to combine the marketing theory and case analysis to conclude that the research of customer will be the trend of commercial strategy in the extremely competitive market.

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Section: Discussionmentioning

confidence: 99%

The impact of women consumers’ psychology and behavior on marketing strategies

Li¹,

Li²,

Liu³

et al. 2015

Proceedings of the 1st International Symposium on Social Science (Isss-15)

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“…Therefore, it is urgent to find a common net platform with high quality but low expense. Meanwhile, owning more than l00 million users makes Internet become the best choice of users, then the technologies connected with electronic payment and practical use system has come out together and making a payment on the Internet has become the development trend of modern system of payment [6]. The sharp development of technologies connected with Internet, increased net-users, improved practical use systems provide a new platform to electronic payment online.…”

Section: The Management Of E-wallet Onlinementioning

confidence: 99%

The Operation Mechanism of E-wallet in E-business

Li¹,

Li²,

Liu³

et al. 2015

Advances in Social Science, Education and Humanities Research

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With the rapid development of national economic construction, e-business has gradually improved in China. And the enormous population, gradually increased net-users, improved e-business technologies and government assistance have offered a great foundation to e-business. Consequently, the electronic payment methods, as a new system of payment, have developed together. These new methods of payment which attract most of consumers online for their convenience, simplicity and quickness, give a positive effect to the development of e-business. Meanwhile, e-wallet (e-purse), as one of the new e-payment methods used in e-business buying small commodities or spending a little, has enjoyed popularity among the consumers online. However, e-wallet has lots of problems which lead to narrow application in China in its practical use. Under this circumstance, the paper systematically explains the psychology of consumers online in e-business and puts forward the problems in the whole process of e-wallet. Then, the paper finds out the effective solutions to these obstacles in purchasing use. Finally, the author wishes that the governors of companies who want to posit in the market of e-business should pay more attention to this new payment method and find out some proper marketing strategies to promote the development of e-business in China.

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“…The development of a strategic marketing plan entails doing marketing research. Brennan et al (2008) stated, "Strategic marketing is concerned with identifying changes in the market and business environment, and ensuring that the firm is well prepared to meet them" (p. 13). Wrenn, Stevens, and Louden (2002) stated that the American Marketing Association's definition of marketing research is the function which links the consumer, customer, and public to the marketer through information -information used to identify and define marketing opportunities and problems; generate, refine and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.…”

Section: Resultsmentioning

confidence: 99%

“…According to Brennan, Baines, Garneau, and Vos (2008), strategic marketing is concerned with identifying changes in the market and the business environment, and then ensuring that the firm is well prepared to meet them. It involves looking beyond the day-to-day marketing battleground, reflecting upon the key changes that lie ahead and deciding how the firm will respond.…”

Section: Definition Of Termsmentioning

confidence: 99%

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A Strategic Marketing Plan For Community Ministries At The Toronto West Seventh-day Adventist Church

Chichester¹

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Bueno, and Elder Stanley Onoyebia who were the members of the context support group. Thanks to Mrs. Gloria Samuels and the other leaders of the Community Services Department of the Toronto West Seventh-day Adventist church for the many hours they spent helping me to make the project successful. Thanks to the pastoral staff, Church ix Board, the members of the Toronto West Seventh-day Adventist Church, the pastoral staff, Church Board, and members of the Toronto Central Seventh-day Adventist Church for their help while I was working on this project.

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Contemporary Strategic Marketing

Cited by 12 publications

References 0 publications

The impact of women consumers’ psychology and behavior on marketing strategies

The impact of women consumers’ psychology and behavior on marketing strategies

The Operation Mechanism of E-wallet in E-business

A Strategic Marketing Plan For Community Ministries At The Toronto West Seventh-day Adventist Church

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