Contemporary use of social media by consultant colorectal surgeons

McDonald, James Joseph; Bisset, Carly; Coleman, Mark; Speake, Doug; Brady, Richard

doi:10.1111/codi.12780

Cited by 44 publications

(46 citation statements)

References 16 publications

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“…One objective of the #colorectalsurgery campaign as it matures is to engage a wider base of surgeon users to aid diversity in discussion topics and geographical distribution of tweet origins. There was a large gender disparity in the output from accounts of users, with just over 10 per cent from accounts held by female users, in keeping with previous reports 14 , which may also reflect the current background demographics of the senior colorectal workforce.…”

Section: Discussionsupporting

confidence: 84%

“…Using the online social media analytical program CREATION Pinpoint, original tweet creation was tracked using the hashtag phrase #colorectalsurgery and the number of tweets that were 'retweets'. Retweets are [5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20] 21-80 81-300 301-6369 1-4 0 mentions akin to direct quotations of other users' tweets, and so retweeting is a near-instantaneous method of digitally broadcasting and/or disseminating the content of another user; this directly widens the scope of the audience. Data relating to the number of 'impressions' (views) of all tweets, and the number of users who had used the hashtag at least once, were also extracted.…”

Section: Discussionmentioning

confidence: 99%

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#colorectalsurgery

Brady

Chapman

Atallah

et al. 2017

British Journal of Surgery

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Background: The use of social media platforms among healthcare professionals is increasing. A Twitter social media campaign promoting the hashtag #colorectalsurgery was launched with the aim of providing a specialty-specific forum to collate discussions and science relevant to an engaged, global community of coloproctologists. This article reviews initial experiences of the early adoption, engagement and utilization of this pilot initiative. Methods:The hashtag #colorectalsurgery was promoted via the online microblogging service Twitter across a 180-day interval. Data on all tweets containing the #colorectalsurgery hashtag were analysed using online analytical tools. Data included total number of tweets, number of views, and user engagement since registration and launch of the campaign. Content of tweet and user demographic analysis was undertaken.Results: The number of tweets using #colorectalsurgery grew rapidly following the launch on 24 April 2016; #colorectalsurgery was used in 15 708 tweets, which resulted in 65 398 696 impressions and involved 1863 individual Twitter accounts. Increased volumes of #colorectalsurgery tweets were noted in association with the timing of three major international colorectal surgical conferences, and geographical trends were noted. Some 88⋅4 per cent of all posts were by male users. The top 25 users by volume of #colorectalsurgery tweets had considerable influence and posted 8023 tweets (51⋅1 per cent). Conclusion:Online global communities formed via healthcare-related hashtags, such as #colorectalsurgery, unify social media posts, scientists, surgeons and authors who have an interest in coloproctology. Furthermore, they facilitate greater connectivity among geographically separate users.

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Section: Discussionsupporting

confidence: 84%

Section: Discussionmentioning

confidence: 99%

#colorectalsurgery

Brady

Chapman

Atallah

et al. 2017

British Journal of Surgery

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“…Twitter also made an impact on the surgical community and society at large with the 2017 #ilooklikeasurgeon movement, which encouraged women and other minority groups in the male-dominated profession to be visible by posting photos of themselves with the aforementioned hashtag. Less than one in ten of surgeons in our study had a Twitter account and Twitter use was also low in UK colorectal surgeons (3.1%) [8]. This is in contrast to other surgical specialties such as urologists [5] and plastic surgeons [7] who had a 33.3% and 22% uptake of Twitter among their surgeons, respectively.…”

Section: Discussioncontrasting

confidence: 65%

“…These aspects of LinkedIn may play a role in its popularity, although this remains unclear with the data from the present study. Australian and NZ colorectal surgeons demonstrated a higher uptake of LinkedIn use compared to their UK counterparts, of which only 37.1% had a LinkedIn account [8]. Other surgical specialties had comparable rates to those in our study: 46% of UK vascular surgeons [4], 51.3% of Australian and NZ urologists [5] and 52% of UK plastic surgeons [7] used LinkedIn.…”

Section: Discussionsupporting

confidence: 56%

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Australasian Colorectal Surgeons in the Modern Era: The Rise of Social Media

Radojcic¹,

Smits²,

Wickramasinghe³

et al. 2018

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Background: Social media encompasses multiple forms of electronic communication where users create online communities to share ideas, information and other content. Social media use has grown rapidly, becoming important in surgical practice by providing opportunities for medical education and interaction with patients and colleagues. No study to date has looked at the uptake and prevalence of social media use amongst colorectal surgeons in Australia and New Zealand (NZ). Aim: To assess the use of websites and social media by all practicing colorectal surgeons in Australia and NZ. Methodology: All members of the Colorectal Surgical Society of Australia and NZ (CSSANZ) were identified. Comprehensive searches of websites and social media platforms (Facebook, Twitter, LinkedIn, YouTube and ResearchGate) were undertaken to record the presence of a private website or social media account. Factors that were examined included the sex of the surgeon, years in practice and geographical location of the surgeon. Results: There were 230 practicing colorectal surgeons in Australia and NZ as of December 2017. 80% of surgeons had a private website, of which 20% were 'single surgeon' websites. 68% of surgeons had at least one type of social media account. The most widely-used social media platform was LinkedIn (55% of surgeons). 25% of surgeons had a Facebook account and 31% had a Research Gate profile. Nine percent of surgeons were on Twitter whilst less than 2% were on YouTube. There was no difference between the sexes in use of websites or uptake of social media. NZ surgeons were more engaged with LinkedIn than their Australian peers. Younger surgeons were more likely to use social media. Conclusion: Colorectal surgeons in Australia and NZ are users of multiple social media platforms and have a strong online presence. There is potential for further uptake of social media which could enhance surgeon-patient and surgeon-surgeon interaction and education.

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Impact of Randomized Controlled Trials in the Social Media: Does Science Trend As Much As Everyday Events?

2020

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Background The approach to the scientific literature is evolving. Currently, dissemination of articles happens in real time through social media (SoMe) channels, and little is known about its impact in medicine. The aim of this study was to investigate if SoMe dissemination followed trends independent from articles type and content. Methods First, the SoMe engagement of a popular theme (#BlackFriday) and a relevant theme (#ClimateChange) was compared using a SoMe analytic tool to test if the popular theme would reach more engagement. In a second analysis, themes in colorectal surgery in the SoMe community were explored. Altmetric Explorer was searched for the term ''colorectal surgery'' and the outputs were categorized into 'randomized controlled trials' (RCTs) and 'other studies'. Subgroups were compared for the Altmetric scores using statistical analyses. ResultsThe analytic tool documented that #BlackFriday outnumbered #ClimateChange in mentions and engagement (1.6 million vs 127.000 mentions). Following, Altmetric Explorer identified 1381 articles, including 92 RCTs (7.1%). Overall, 25,554 mentions were documented from 1205 outputs (97.0% by Twitter). A greater percentage of ''other studies'' ranked in the lower Altmetric score categories (p = 0.0007). Similarly, the median Altmetric score was higher in the RCT subgroup comparing with ''other studies'' (6.5 vs. 2.0, Mann-Whitney p = 0.0001). Conclusions In this study, RCTs represented just the 7.1% of the studies and produced 11% of Twitter outputs. The median Altmetric scores obtained by RCTs were higher than those of other studies.

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Contemporary use of social media by consultant colorectal surgeons

Abstract: UK consultant colorectal surgeons are less engaged with social media than reported studies from other health-care professional groups. Further education and appropriate guidance on usage may encourage uptake and confidence, particularly in younger consultants.

Cited by 44 publications

References 16 publications

#colorectalsurgery

#colorectalsurgery

Australasian Colorectal Surgeons in the Modern Era: The Rise of Social Media

Impact of Randomized Controlled Trials in the Social Media: Does Science Trend As Much As Everyday Events?

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