Contemporary Vegetarianism in the U.K.: Challenge and Incorporation?

Vegetarianism: Toward a greater understanding

“…The categories representing moral/ethical and health-related considerations are fairly consistent across the two studies. The sensory motivational category discussed in the present study subsumes the gustatory category revealed by Beardsworth and Keil (1993). In addition, the sensory category adds aspects pertaining to feelings associated with the sight and smell of meat.…”

“…However, for most modern-day vegetarians (particularly in the West), health reasons play an important role in their decision to maintain a vegetarian life-style (Beardsworth & Keil, 1993). This can be seen with the popularity of "health," "organic," or "natural" foods in modern societies like that of the United States.…”

“…According to Beardsworth and Keil (1993), the vast majority of vegetarians in Western society are converts to the practice. Based on their own critical scrutiny, these individuals consciously reject orthodox food-consumption patterns.…”

Ethical and Sustainable Aspects of Meat Production; Consumer Perceptions and System Credibility

“…In most Western, industrialized countries, meat products are so readily available that the option not to consume any meat can only be driven by conscious motives (Beardsworth and Keil, 1993). In most Western, industrialized countries, meat products are so readily available that the option not to consume any meat can only be driven by conscious motives (Beardsworth and Keil, 1993).…”

Vegaphobia: derogatory discourses of veganism and the reproduction of speciesism in UK national newspapers1

“…When vegans are present as research participants, they are usually treated as a subset of vegetarians and their veganism tends to be viewed as a form of dietary asceticism involving exceptional efforts of self‐transformation (see for example Beardsworth and Keil 2004). However, research also reveals the prominence of animal rights 2 as a motivation for many vegetarians (Amato and Partridge 1989; Beardsworth and Keil 1992, 1993, 1997). Given the subsumption of vegans among a larger group of vegetarians in much of the research literature, the importance of animal rights as a particular motivation for vegans is underexplored.…”