Contemporary Wine Marketing and Supply Chain Management

Flint, Daniel J.; Signori, Paola; Golicic, Susan L.

doi:10.1057/9781137492432

Cited by 3 publications

(7 citation statements)

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“…The Internet and social media, enable businesses to track actions and conversations on the web and, because of this, to have unique source of information and analysis. The key issue, nowadays, for marketing managers is how to make full use of social media for reaching marketing goals and support marketing strategies [31][32][33]. Marketing of social media from mid-2000 gave new advertising opportunities, products and services.…”

Section: Social Media and Wine: The Place To Tell Stories In The 20 mentioning

confidence: 99%

“…Companies mostly use social media to announce, generate promotional contests, provide information, and customer services [32,34]. According to Flint et al [31] countries show differences in the use of new media and, consequently, the companies located in these environments, are reflecting the higher level of adoption. According to Kaplan & Haenlein [35] , general social channels include Facebook, Twitter, Instagram, Pinterest, Wikipedia, YouTube, TripAdvisor, Yelp and more, as well as many mobile applications for smartphones.…”

Section: Social Media and Wine: The Place To Tell Stories In The 20 mentioning

confidence: 99%

“…Therefore, studies were also made in this direction. According to Flint et al [31], third-party research firms can extract this information from sources such as blogs by opinion leaders, Facebook posts, tweets, forums and even Instagram posts. Just identifying whether comments are positive or negative in association with a brand is known as sentiment analysis.…”

Section: Social Media and Wine: The Place To Tell Stories In The 20 mentioning

confidence: 99%

“…As noted, communication is changing and both consumer and buyer habits are becoming more dynamic. According to Flint et al [31] apps is growing: user-generated-content media allows users to gain control and power in communication, Big Data are now available, E-commerce). After research and detailed analysis of websites and online tools, we found that social networks allow users to use their accounts free, while they allow businesses additional payable advertising.…”

Section: Social Media and Wine: The Place To Tell Stories In The 20 mentioning

confidence: 99%

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On the effects of storytelling on wine price

2019

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Thanks to the new developments of internet technology and social media, communication is giving consumer newfound awareness. Additionally, thanks to the technological development, the modern consumer is getting always more informed and interactive, both with other consumers and brands. He requires traditional products to be experience-based, with strong links to local culture and tradition. Storytelling based marketing is having strong impact on brand loyalty and emotional connections of consumers to wine. The study presents a review of the literature on food&wine storytelling and social media use, and draws hypotheses to the study of the wine marketing for the future.

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Section: Social Media and Wine: The Place To Tell Stories In The 20 mentioning

confidence: 99%

Section: Social Media and Wine: The Place To Tell Stories In The 20 mentioning

confidence: 99%

Section: Social Media and Wine: The Place To Tell Stories In The 20 mentioning

confidence: 99%

Section: Social Media and Wine: The Place To Tell Stories In The 20 mentioning

confidence: 99%

See 2 more Smart Citations

On the effects of storytelling on wine price

2019

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“…The reasons for the lack of interest in the wine supply chain (WSC) are: (1) the traditional character of the industrial and logistical processes; and (2) a product aimed at a gourmet clientele which, primarily, is searching for thrills in terms of taste. However, the WSC has several features that are similar to a traditional supply chain, such as the ability to respond to volatile demand, to control costs in a hypercompetitive environment, and to satisfy increasingly segmented markets (Chandes and Estampe, 2003;Flint et al, 2016). Measuring the performance of the WSC, beyond measuring production yields or wine quality, requires a longterm vision related to increasing the visibility of the global supply chain in order to conform to the models of the manufacturing and large retailing indus tries.…”

Section: Introductionmentioning

confidence: 99%

Performance Indicators in the Wine Supply Chain Context: a Framework for Explanation and Action

Saglietto¹,

Fulconis²,

Paché³

et al. 2016

rei

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Deux dimensions occupent une place importante dans la littérature sur les produits alimentaires depuis plus de vingt ans : la performance de la chaîne logistique et la standardisation de la traçabilité des produits. Dans la chaîne logistique du vin (CLV), ces défis revêtent une importance toute particulière en raison du caractère particulier des processus industriels et logistiques visant une clientèle de gourmets. Pourtant, aucune réponse globale n’est apportée pour l’heure à la mesure de la performance. L’objectif de l’article est de proposer une méthodologie détaillée et des mesures concrètes de performance en lien avec la standardisation de la traçabilité de la CLV, en s’appuyant pour cela sur l’analyse des réseaux sociaux. Ceci doit permettre à chaque membre de la chaîne logistique d’avoir une vision holistique qui accroît la visibilité totale des flux de produits et d’information.

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Structural Transformation in South Africa

Andreoni¹,

Mondliwa²,

Roberts³

et al. 2021

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Taking South Africa as an important case study of the challenges of structural transformation, the book offers a new micro-meso level framework and evidence linking country-specific and global dynamics of change, with a focus on the current challenges and opportunities faced by middle-income countries. Detailed analyses of industry groupings and interests in South Africa reveal the complex set of interlocking country-specific factors which have hampered structural transformation over several decades, but also the emerging productive areas and opportunities for structural change. The structural transformation trajectory of South Africa presents a unique country case, given its industrial structure, concentration, and highly internationalized economy, as well as the objective of black economic empowerment. The book links these micro-meso dynamics to the global forces driving economic, institutional, and social change. These include digital industrialization, global value-chain consolidation, financialization, and environmental and other sustainability challenges which are reshaping structural transformation dynamics across middle-income countries like South Africa. While these new drivers of change are disrupting existing industries and interests in some areas, in others they are reinforcing existing trends and configurations of power. The book analyses the ways in which both the domestic and global drivers of structural transformation shape—and, in some cases, are shaped by—a country’s political settlement and its evolution. By focusing on the political economy of structural transformation, the book disentangles the specific dynamics underlying the South African experience of the middle-income country conundrum. In so doing, it brings to light the broader challenges faced by similar countries in achieving structural transformation via industrial policies.

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Contemporary Wine Marketing and Supply Chain Management

Cited by 3 publications

References 0 publications

On the effects of storytelling on wine price

On the effects of storytelling on wine price

Performance Indicators in the Wine Supply Chain Context: a Framework for Explanation and Action

Structural Transformation in South Africa

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