Content analysis of behavior change techniques in maternal and infant health apps

Biviji, Rizwana; Vest, Joshua R.; Dixon, Brian E.; Cullen, Theresa; Harle, Christopher A.

doi:10.1093/tbm/ibaa039

Cited by 11 publications

(11 citation statements)

References 46 publications

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“…Johnson & Johnson's BabyCenter website and mobile app provide valuable resources and information for expectant and new parents, including pregnancy tracking tools, baby development guides, and parenting advice. The platform leverages content marketing, email marketing, and community engagement to build brand loyalty and trust among parents (Biviji et al, 2021).…”

Section: Case Studies and Practical Examplesmentioning

confidence: 99%

Digital marketing strategies for medical products: A theoretical and practical review

Sodiq Odetunde Babatunde

2024

Int. J. Front. Med. Surg. Res.

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Digital marketing has emerged as a crucial component in the promotion and dissemination of medical products. This theoretical and practical review delves into the strategies essential for navigating this dynamic landscape effectively. The paper begins with an exploration of the target audience, emphasizing the importance of understanding the needs and behaviors of healthcare professionals, patients, and caregivers. Subsequently, it discusses various digital marketing tactics, including content marketing, search engine optimization (SEO), social media marketing, email marketing, and influencer marketing, elucidating their roles in engaging and educating the target audience. Moreover, the review emphasizes the significance of data analytics and optimization for continuous improvement, while also highlighting the necessity of regulatory compliance and ethical considerations. Drawing upon case studies and practical examples, the paper provides insights into successful digital marketing campaigns within the medical products industry, offering valuable lessons and best practices. Ultimately, this review aims to equip stakeholders with the knowledge and strategies needed to harness the full potential of digital marketing in promoting medical products while adhering to regulatory standards and ethical principles.

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Section: Case Studies and Practical Examplesmentioning

confidence: 99%

Digital marketing strategies for medical products: A theoretical and practical review

Sodiq Odetunde Babatunde

2024

Int. J. Front. Med. Surg. Res.

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“…The studies included could be sorted into 8 main prevention and child health promoting topics: parental feeding and nutrition (n=19) [43,45,47,48,[51][52][53][55][56][57][58][59][60][61][72][73][74]82,86], physical activity (n=8) [43][44][45][46][47][48][49]84], maternal-child health (n=6) [44,45,65,67,75,85], parent-child health (n=5) [66,68,78,79,83], healthy environment (n=3) [69][70][71], dental health (n=2) [62,63], mental health (n=1) [66], and sleep (n=1) [64]. A crossover of these inductively derived topics occurred in some studies and these were not mutually exclusive; if a study descriptively included more than 1 topic, then the study was included in both topics.…”

Section: Broad Topicsmentioning

confidence: 99%

Planting Seeds for the Future: Scoping Review of Child Health Promotion Apps for Parents

Blakeslee¹,

Vieler²,

Horak³

et al. 2023

JMIR Mhealth Uhealth

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Background Increasingly, parents use child health promotion apps to find health information. An overview of child health promotion apps for parents currently does not exist. The scope of child health topics addressed by parent apps is thus needed, including how they are evaluated. Objective This scoping review aims to describe existing reported mobile health (mHealth) parent apps of middle- to high-income countries that promote child health. The focus centers on apps developed in the last 5 years, showing how the reported apps are evaluated, and listing reported outcomes found. Methods A scoping review was conducted according to PRISMA-ScR (Preferred Reporting Items for Systematic Reviews and Meta-Analyses for Scoping Reviews) guidelines to identify parent apps or web-based programs on child health promotion published between January 2016 and June 2021 in 5 databases: PubMed, ERIC, IEEE Xplore, Web of Science, and Google Scholar. Separate sources were sought through an expert network. Included studies were summarized and analyzed through a systematic and descriptive content analysis, including keywords, year of publication, country of origin, aims/purpose, study population/sample size, intervention type, methodology/method(s), broad topic(s), evaluation, and study outcomes. Results In total, 39 studies met the inclusion criteria from 1040 database and 60 expert-identified studies. Keywords reflected the health topics and app foci. About 64% (25/39) of included studies were published after 2019 and most stemmed from the United States, Australian, and European-based research. Studies aimed to review or evaluate apps or conducted app-based study interventions. The number of participants ranged from 7 to 1200. Quantitative and qualitative methods were used. Interventions included 28 primary studies, 6 app feasibility studies, and 5 app or literature reviews. Eight separate topics were found: parental feeding and nutrition, physical activity, maternal-child health, parent-child health, healthy environment, dental health, mental health, and sleep. Study intervention evaluations cited behavior change theories in 26 studies and evaluations were carried out with a variety of topic-specific, adapted, self-developed, or validated questionnaires and evaluation tools. To evaluate apps, user input and qualitative evaluations were often combined with surveys and frequently rated with the Mobile App Rating Scale. Outcomes reported some positive effects, while several intervention studies saw no effect at all. Effectively evaluating changes in behavior through apps, recruiting target groups, and retaining app engagement were challenges cited. Conclusions New parents are a key target group for child health apps, but evaluating child health promotion apps remains a challenge. Whether tailored to parent needs or adapted to the specific topic, apps should be rooted in a transparent theoretical groundwork. Applicable lessons for parent apps from existing research are to tailor app content, include intuitive and adaptive features, and embed well-founded parameters for long-term effect evaluation on child health promotion.

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“…In this context, health apps may offer an under-utilised solution for supporting lifestyle changes and allowing self-monitoring during pregnancy (10) . Self-monitoring is a behavioral change technique, based on a social cognitive theory of self-regulation (11) , widely incorporated into health apps (12)(13)(14) . Previous studies, although with relatively small sample sizes, have found that health technology may offer a useful approach for self-monitoring and can provide encouragement in adopting a health-promoting lifestyle during pregnancy.…”

Section: Introductionmentioning

confidence: 99%

Characterising the use, users and effects of a health app supporting lifestyle changes in pregnant women

et al. 2022

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The study objective was to 1) compare, through a randomised pilot intervention study, the effects of a standard health app and an enhanced health app, with evidence-based information regarding healthy lifestyle, on gestational weight gain, diet quality and physical activity in pregnant women. The sub-objectives were to 2) characterise app use and users among pregnant women and to 3) compare, in the overall sample regardless of the intervention, whether the frequency of the health app use has an effect on the change in gestational weight, diet quality and physical activity. Women recruited through social media announcements (n=1038) were asked to record their lifestyle habits in the app from early pregnancy to delivery. Self-reported weight, diet quality and physical activity were assessed in early and late pregnancy with validated online questionnaires. No benefits of the enhanced app use were shown on the lifestyle habits. Nevertheless, frequent app users (use≥4.7 weeks) in the enhanced app group had a higher physical activity level in late pregnancy compared to those in the standard app group. Overall, extensive variation was found in the number of recordings (median 59, interquartile range 19−294) and duration of app use (median 4.7, interquartile range 1.1−15.6 weeks). Frequent app users had higher education level, underweight/normal weight, better diet quality and were non-smokers, married and primipara more likely than occasional app users or non-users. Physical activity levels among app users decreased less compared to non-users over the pregnancy course, indicating that app use could motivate to maintain physical activity during pregnancy.

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Content analysis of behavior change techniques in maternal and infant health apps

Cited by 11 publications

References 46 publications

Digital marketing strategies for medical products: A theoretical and practical review

Digital marketing strategies for medical products: A theoretical and practical review

Planting Seeds for the Future: Scoping Review of Child Health Promotion Apps for Parents

Characterising the use, users and effects of a health app supporting lifestyle changes in pregnant women

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