In order to make the users who watch animation look better, the innovative practice research of virtual reality technology in animation production is proposed. According to the object structure information, the method uses 3ds Max software to complete the production of 3D animated character models. It completes the character prototype texture feature extraction through the character prototype boundary contour extraction, image hat height transformation, and discrete grid projection. The OpenGL texture mapping is used to complete the mapping of 3D animated character models. After the boundary optimization of texture seams, the best 3D animated character modeling effect is obtained. Geometric modeling technology and DOF nodes are used to build static and dynamic scene entity models to complete the construction of a 3D animation scene. The interactive visualization platform based on space is introduced to complete the visualization processing of the interactive animation scene, and the animation scene is regarded as the image base. The points with equal arc length are selected according to the curve points, and the camera is switched in combination with the roaming speed to realize the real-time roaming of 3D animation scenes and complete the innovative, practical application of virtual reality technology in animation production. Experimental results show that this method improves the smoothness, integrity, and authenticity of animation, improves the smoothness of motion, and ensures the real-time roaming effect.