2014
DOI: 10.1177/1356766714544235
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Content, context and co-creation

Abstract: Content generated by tourists, travellers, professional travel bloggers and travel journalists who post, comment and share information on social media channels is arguably the greatest digital challenge of destination branding today. The tourist-/traveller-generated content is likely to generate brand value if integrated into the destination branding strategy. There is, however, a lack of theoretical awareness and empirical research into the role of social media content in shaping destination brands. By taking… Show more

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Cited by 149 publications
(41 citation statements)
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“…The findings from this study contribute to the co-creation literature in tourism. Recent tourism studies applying the co-creation concept have advocated that tourists are a co-creator and that tourists' involvement can enhance products and services at a [66,88]. Prebensen et al [88] argued that tourists travel to fulfill their needs and wants; and are likely to satisfy their needs and wants.…”
Section: Discussionmentioning
confidence: 99%
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“…The findings from this study contribute to the co-creation literature in tourism. Recent tourism studies applying the co-creation concept have advocated that tourists are a co-creator and that tourists' involvement can enhance products and services at a [66,88]. Prebensen et al [88] argued that tourists travel to fulfill their needs and wants; and are likely to satisfy their needs and wants.…”
Section: Discussionmentioning
confidence: 99%
“…Both product and service providers are challenged with promotional and quality issues. The immeasurable amount of information that tourists provide on the Internet and social media cannot be controlled by tourism suppliers [66]. Thus, the DMO and tourism businesses do not have much room for "place-myths" [67,68] to make a destination more favorable.…”
Section: Tourists' Experiences and Destination Attributes On Social Mmentioning
confidence: 99%
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“…The word "advertising" in the word means advertising, commercials and reputation and, in general, it is "act of attracting people's attention to a product or business, and idiomatically it is a form of a non-personal connection which is formed by a sponsor, for payment by the mass media to impress the audience (12), (14), (21).…”
Section: Advertisingmentioning
confidence: 99%
“…Social media (Xiang & Gretzel, 2010;Hvass & Munar, 2012;Ayeh, Au & Law, 2013;Oliveira & Panyik, 2015), mobile applications (Kwon, Bae & Blum, 2013;Scolari & Fernández-Cavia, 2014;Lamsfus, Wang, Alzua & Xiang, 2014), photograph and video sharing platforms (Lim, Chung & Weaver, 2012;Stepchenkova & Zhan, 2013;Kahn, 2014) and recommendation sites (Kladou & Mavragani, 2015) are now powerful tools for contacting potential visitors, conveying information, and communicating destination brands.…”
Section: The Internet As a Communication Channel For Destinationsmentioning
confidence: 99%