Content for Free? Drivers of Past Payment, Paying Intent and Willingness to Pay for Digital Journalism – A Systematic Literature Review

O’Brien, Daniel; Wellbrock, Christian-Mathias; Kleer, Nicola

doi:10.1080/21670811.2020.1770112

Cited by 57 publications

(41 citation statements)

References 54 publications

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“…A growing body of paywall research provides additional refinement of the conceptualization of value flows and value flow gaps between audiences, newspaper businesses and society. These studies demonstrate with different methods and measures that paying for news online depends on individual factors such as age, education, income, news interest, free mentality and perceived quality of the news product among audiences (O'Brien, Wellbrock, and Kleer 2020). As demonstrated by Goyanes (2020), older readers tend to be more prone to pay for local news services, especially when they are concerned about the financial situation of local outlets.…”

Section: Step 2: Adding Local Newspapers' Business Perspective On Value Creationmentioning

confidence: 90%

The Value of Local News in the Digital Realm – Introducing the Integrated Value Creation Model

Olsen

2021

Digital Journalism

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Taking the failing two-sided market model of commercial news media as its point of departure, this article introduces a value creation model that unpacks the dynamics of local newspapers' value creation from a business, social responsibility, and audience gratification perspective. The integrated value creation model shows how local news publishers' role as civic institutions and as commercial operations generate both value flows and value flow gaps between audiences, newspaper businesses and society. Specifically, the model illuminates how local newspaper businesses' value capture strategies and audiences' perceived value of the digital news product affect local newspapers' societal role and their business sustainability. The article provides insight into the possibilities and perils of a funding structure for digital journalism in a triple market setting where state subsidies, audiences and advertisers contribute to news publishers' revenue.

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Section: Step 2: Adding Local Newspapers' Business Perspective On Value Creationmentioning

confidence: 90%

The Value of Local News in the Digital Realm – Introducing the Integrated Value Creation Model

Olsen

2021

Digital Journalism

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“…A turn towards greater subscription-based funding for news raises several issues, which are somewhat speculative at this stage. In a systematic literature review of studies on the preparedness of consumers to pay for news content, O'Brien et al identify a mix of consumer-based factors (age, gender, education, media use, brand image and 'free mentality'), product-based factors (format/medium, scope for personalization, ease of use, perceived quality, exclusiveness and content niche) and economic factors (existing paywall, price, consumer income) that influence past payments, payment intent and willingness to pay for online news (O'Brien et al 2020). At the same time, they note that 'one of the major problems in the literature has been the incoherent application of measurements', as well as possible response bias, vague questions, and a lack of controls for more experimental studies (O'Brien et al 2020: 664).…”

Section: Determining the Value Of Newsmentioning

confidence: 99%

Trusting and valuing news in a pandemic: Attitudes to online news media content during COVID-19 and policy implications

Flew

2021

Journal of Digital Media &Amp; Policy

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While the global Coronavirus (COVID-19) pandemic led to significant growth in news consumption, this did not translate into either greater trust or an improved financial situation for news providers. At a time when disinformation has become a key concern with regards to public health messaging, this mistrust of mainstream news media has potentially disastrous consequences for public communication in a time of urgent public health concerns. The article explores five issues for the study of news and trust, including the impact of digital platforms, the accountability revolution, the crisis of news media business models, the power-shift within media to platforms in the time of COVID-19, and the turn to subscription-based media. The latter raises critical issues around the value of news, and the future relationship between subscriptions, advertising revenue and public funding in the future of news publication and distribution.

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“…An increasing amount of academic research is conducted on digital subscriptions and paywalls: most of these studies have been conducted on paywall models, paywalled content, people's willingness to pay for digital news, and paywalled revenue (Myllylahti 2018b(Myllylahti , 2019b. Recently, a great amount of academic interest has been directed to studies concerning people's willingness to pay for news and to the factors contributing to it (Chyi and Ng 2020;Fletcher and Nielsen 2020;O'Brien, Wellbrock, and Kleer 2020;Goyanes, Demter, and De Grado 2020;Olsen 2020), but only a few have studied revenue streams derived from the digital reader revenue market (Carson 2015;Myllylahti 2013Myllylahti , 2017Chyi and Ng 2020;Thurman et al 2018). Even less academic attention has been paid to news publishers' digital reader revenue models and how they relate to platforms.…”

Section: Digital Reader Revenue Market 2010-2020 News Publishers' Marketmentioning

confidence: 99%

It’s a Dalliance! A Glance to the First Decade of the Digital Reader Revenue Market and How the Google’s and Facebook’s Payments Are Starting to Shape It

Myllylahti

2021

Digital Journalism

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This exploratory article maps the development of the reader revenue market, and its aim is twofold: first, to examine how the digital reader revenue market was structured in 2010-2020; second, to investigate how the market was configured during 2020-2021. The article argues that in the past decade, large news publishers were rewarded for the attention they received from their readers in form of digital subscriptions. Their ability to monetize their audience attention gave them a dominant position in the reader revenue marketplace. In 2020-21, Google's and Facebook's payments to news publishers started to further strengthen dominant companies as they were reaping the monetary benefits of them. Platform payments raise a concern because news publishers revenue models may become even more ingrained in the platform ecosystem. Additionally, local news outlets are largely excluded from the large platform payments, potentially weakening their financial position in the reader revenue marketplace. However, platform payments are temporary in their nature, and long-term impacts on the market structure are hard to predict. The analysis here is based on data retrieved from three platform companies and 14 newspaper groups operating in 9 Western markets.

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Content for Free? Drivers of Past Payment, Paying Intent and Willingness to Pay for Digital Journalism – A Systematic Literature Review

Cited by 57 publications

References 54 publications

The Value of Local News in the Digital Realm – Introducing the Integrated Value Creation Model

The Value of Local News in the Digital Realm – Introducing the Integrated Value Creation Model

Trusting and valuing news in a pandemic: Attitudes to online news media content during COVID-19 and policy implications

It’s a Dalliance! A Glance to the First Decade of the Digital Reader Revenue Market and How the Google’s and Facebook’s Payments Are Starting to Shape It

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