Contents of product attributes and the decoy effect: A study on traceable pork from the perspective of consumer utility

Abstract

From the perspective of consumer utility, this study conducted a survey-based experimental analysis involving two types of traceable pork hindquarters on grocery shoppers from the city of Nanjing, Jiangsu Province, China. Results showed that decoy effect existed in the purchase of traceable pork hindquarters. Furthermore, the decoy effect associated with traceability information reflecting pork quality and safety was higher than that associated with appearance and a comparable price. This study has implications on marketing of food, including pork, and contributes to establishing a multilevel traceable pork system through a combination of different product attributes.

Consumer Legal Protection from the Decoy Effect Through Digital Literacy

“…(L. Wu et al, 2020) (L. Wu et al, 2021) The third product can be a bait product, it can also be an expected product. (Jeong et al, 2021) (Whitman et al, 2019) The third product emerged because of changes in size, price, and shape.…”

“…Respondents do not realize that they have been trapped in the decoy effect (Cao & Alon, 2021) (Dumbalska et al, 2020). (L Wu et al, 2021). Customers are not always rational when making decisions(Chen & Mišić, 2022) sometimes influenced by information technology factors, (Qamar & Aswari, 2018) (Y. Zhang & Liu, 2021) full A rational decision is a decision to choose an alternative based on certain considerations because it is satisfactory.…”

Behavioural finance: the decoy effect on stock investment decisions

“…, 1999; Wu et al. , 2020, 2021), candidate selection (Highhouse, 1996), building energy decisions (Rakitta and Wernery, 2021) and games of chance (Wedell, 1991).…”

“…Being aware of the great influence of the decoy effect in various everyday situations, many studies have sought to further investigate this effect in different audiences and contexts. For example, there are known studies about this effect on consumer product selection (Doyle et al, 1999;Wu et al, 2020Wu et al, , 2021, candidate selection (Highhouse, 1996), building energy decisions (Rakitta and Wernery, 2021) and games of chance (Wedell, 1991).…”

Do private translation mechanisms encourage food safety in dairy production? Evidence from the Brazilian Conseleites

“…Encouraging food safety and regulating it is a crucial challenge to rural policies (Miewald et al, 2013). A large part of the literature so far has adopted a consumer‐oriented approach to address either (i) how regulators create stricter safety rules (Henson & Reardon, 2005; Lodge, 2011; Pu et al, 2018), the costs and benefits of alternative regulations (Antle, 1999), and the trade implications of these rules and norms (Kumar et al, 2017; Yang et al, 2019) or (ii) how traceability and certification systems (Aung & Chang, 2014; Wu et al, 2021; Zhai & Han, 2022), co‐regulations (Martinez et al, 2007), or private voluntary systems (Fares & Rouvière, 2010; Fulponi, 2006) support the implementation of food safety standards.…”