“…Through the mechanism of sexual selection, mating competition leaves a marked signature (Darwin, 1871/1998; Jenions & Kokko, 2010), generating some of the most conspicuous phenomena in nature: the exhausting and unending croak of the frog (Dyson, Reichert, & Halliday, 2013; Ryan, 1985), the bioluminescent flash of the firefly 3 (Lewis & Cratsley, 2008), the antlers of the stag (Kokko & Brooks, 2003), the recurved horns of the ibex, the elongated canine of the boar (Jennings & Gammell, 2013), the major cheliped claw of the fiddler crab (Briffa, 2013), as well as the horns and mandibles of beetles (Snell-Rood & Moczek, 2013). 4 Likewise, the marks of competition between males for females resulted in the evolution of the dewlap of the lizard indicating bite force (Earley & Hsu, 2013), the comb of the rooster, honestly signaling physical condition and testosterone levels (Pryke, 2013), the lekking parade and plumage display of the sage-grouse, advertising high genetic quality and low parasite load (Harrell, 2008), and the bellowing of the buck during the annual rut, simultaneously indicating dominance to rivals and fitness to females (Jennings & Gammell, 2013). These are the subjects of nature documentaries, the sources of inspiration to aspiring biologists, and the spur to research studies and conservation efforts.…”