“…Moreover, previous studies (i.e., [17,53,54]) have also discussed their studies within similar contexts. The instruments have been used to measure visitors' experiences in different museums and historical churches in UK [3,6,7], Korea [55], Malaysia [56], China [57], and Austria [58,59]. In addition, previous studies such as Baker et al [60]; Kabassi [61]; Konstantakis et al [62]; Moesgaard et al [63] also highlighted the instruments development to measure visitors' experiences.…”